two & a half gamers session #49 – How to leverage User Churn Prediction? Why is it important?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #49 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:07 Clem & Cam intros
  • 04:50 PGC conference quick review & comments
  • 09:18 Definition of User Churn 
  • 11:49 How to look at User Churn prediction?
  • 18:04 how reliable are predictions when a new UA channel comes in? 
  • 19:05 Explaining AUC measures?
  • 20:33 What to do with the User Churn prediction models? 
  • 31:28 How early could you predict churn? 
  • 37:12 What kind of uplift could I expect?


Panelists:
 Jakub Remiar, Felix BrabergMatej Lančarič

Special guests: Clement Favier & Cameron Thom

Learn more about Adikteev: https://bit.ly/3Dp1f5k  

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ 
Adikteev’s latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

Next