two & a half gamers session #49 – How to leverage User Churn Prediction? Why is it important?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #49 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 01:07 Clem & Cam intros
  • 04:50 PGC conference quick review & comments
  • 09:18 Definition of User Churn 
  • 11:49 How to look at User Churn prediction?
  • 18:04 how reliable are predictions when a new UA channel comes in? 
  • 19:05 Explaining AUC measures?
  • 20:33 What to do with the User Churn prediction models? 
  • 31:28 How early could you predict churn? 
  • 37:12 What kind of uplift could I expect?

 Jakub Remiar, Felix BrabergMatej Lančarič

Special guests: Clement Favier & Cameron Thom

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