two & a half gamers session #49 – How to leverage User Churn Prediction? Why is it important?

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Welcome to our #49 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:07 Clem & Cam intros
  • 04:50 PGC conference quick review & comments
  • 09:18 Definition of User Churn 
  • 11:49 How to look at User Churn prediction?
  • 18:04 how reliable are predictions when a new UA channel comes in? 
  • 19:05 Explaining AUC measures?
  • 20:33 What to do with the User Churn prediction models? 
  • 31:28 How early could you predict churn? 
  • 37:12 What kind of uplift could I expect?

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Special guests: Clement Favier & Cameron Thom

Learn more about Adikteev: https://bit.ly/3Dp1f5k  

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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ 
Adikteev’s latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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