two & a half gamers session #57 – Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT?

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #57 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 02:36 What the hell is Privacy Sandbox?
• 05:44 How does the Privacy Sandbox work?
• 07:34 Why should we pay attention to the privacy sandbox?
• 10:37 What can you beta test?
• 15:58 Do you need to implement SDK for every client? 
• 17:44 How does the cooperation with Google look like?
• 22:31 Audience definition before and after Privacy Sandbox
• 29:41 When is the Privacy Sandbox happening?
• 36:32 When do you need to deep-dive into Privacy Sanbox?
• 40:00 Closing remarks

Panelists:  Kate Lovejoy⁠, ⁠Loic Anton⁠, Matej Lančarič, 

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https://www.youtube.com/watch?v=z6QTF7oHu-I

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!