two & a half gamers session #59 – 11 UA & Creative tips, unleash your inner UA flamboyance
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #59 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 01:08 Ad mon beef
- 02:02 Phil Collins in Korean games
- 03:12 UA flamboyant session intro
- 03:38 UA flamboyant checklist
- 05:20 Epic UA flamboyant session intro
- 07:31 How to do a proper UA & creative review?
- 12:15 CPI benchmarks
- 14:50 Goal setting for the UA team
- 18:25 Well, it depends…
- 20:34 Growing UA budgets
- 22:22 Maven Matej doesn’t only acquire payers? Pche!
- 24:01 Campaign structure consolidation
- 26:17 You should always have a margarita
- 26:25 UA diversification
- 28:40 Creatives are made for players, not Art directors
- 31:08 Political ads THE OG’s of fake ads
- 31:23 Generative AI in UA workflow
- 34:29 Where to get inspiration for creatives?
- 35:38 Confused Travoltas
- 37:08 Fake ads = lower retention, BUT!
- 39:30 Matej is saying some controversial shit
- 39:45 Meme & AI creatives
- 42:37 Anatomy of the well-performing creative
- 46:08 You keep the charade!
- 46:40 Videos leveraging Youtubers with channels and their audience
- 51:05 2nd best UA manager on the podcast has spoken!
- 52:39 Article for you guys: https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua/
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
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User Acquisition as the New Frontier of game development
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https://www.youtube.com/watch?v=Ct-h1YmYEiY
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
