two & a half gamers session #58 – SSSnaker & Habby metagame framework full UA, GD & Admon review

,

Welcome to our #58 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 00:50 Special guest Philips 
  • 02:47 Jakub goes full systems & vectors on Diablo 4
  • 04:50 SSSnaker introduction
  • 05:00 SSSSSSSSSnakeeeeer
  • 06:14 SSSSnake jazzzzz
  • 07:40 SSSSnaker Ad mon analysis time
  • 08:29 7 Jakub’s sons = 1 Katarina
  • 08:39 two noobs & one gamer 
  • 10:06 Jakub is having some technical issues 
  • 10:25 Showing the actual gameplay with ad placements
  • 11:38 six rewarded videos placements
  • 12:58 SSSnaker makes around $17-20k ad revenue per day 
  • 14:25 Could SSSnaker be making 30-40% ad revenue? 
  • 15:10 Philips is an SSSnaker noob
  • 18:11 SSSSnake jazzzzz
  • 19:32 Flamboyant UA intro & country breakdown
  • 21:54 Survivor.io & SSSnaker global launch numbers comparison
  • 22:11 Soft launch review
  • 25:00 Creatives
  • 26:37 UGC creative deep dive 
  • 27:18 14862.23 USD for a creative?
  • 28:11 How do AI creatives perform against real people? 
  • 32:00 UA channel mix
  • 33:00 Behind the curtains deal?
  • 35:11 Retention comparison Habby games vs. action category
  • 39:14 Habby monetization framework 
  • 41:00 Hypercasual is dead
  • 41:50 No more ASMR background noise 🙁
  • 42:36 Snake master vs. SSSnaker – gameplay comparison
  • 43:21 Life lesson no.1 – play with the keyboard
  • 44:03 We hope you get killed!
  • 45:32 Unfolding gameplay
  • 45:54 It would take generations of Felixes to get to world 11
  • 47:21 Is Habby the new Voodoo?
  • 48:20 It’s all about the efficiency
  • 49:00 Is Habby publishing two more games in 2023?
  • 50:00 This episode is brought to you by stuck Felix
  • 53:16 Jesper is amazing!

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

User Acquisition as the New Frontier of game development

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer mobile User Acquisition (Q1 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

How to Reimagine Mobile UA like Duolingo

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Is Monopoly GO really profitable?

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Influencer Marketing Guide for UA: How to Execute in 2024

The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797