two & a half gamers - Blossom Sort Game Review: Exploring the Future of casual games – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Blossom Sort Game Review: Exploring the Future of casual games

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, the hosts delve into the game ‘Blossom Sword’, discussing its revenue generation, user engagement metrics, game design mechanics, monetization strategies, and the dynamics of the Chinese gaming market. They explore the creative marketing strategies employed to promote the game and predict future trends in the casual gaming sector. The conversation is filled with insights and analysis, making it a valuable resource for anyone interested in the gaming industry.

Takeaways

The game is generating around $60k a day in IP revenue.
User engagement metrics show a steady increase in active users.
The game design features unique mechanics that differentiate it from competitors.
Monetization strategies focus on in-app purchases rather than aggressive ad placements.
The Chinese gaming market plays a significant role in the game’s development and success.
Creative marketing strategies are crucial for user acquisition and retention.
The hosts predict a disruption in the casual gaming category in the near future.
Understanding user behavior is key to improving game design and monetization.
The importance of adapting to market trends and user preferences is emphasized.
The conversation highlights the collaborative nature of game development and marketing.

Keywords

Blossom Sword, gaming revenue, user engagement, game design, monetization strategies, Chinese gaming market, game marketing, casual gaming trends

Agenda:

00:00 Epic intro
01:24 Introduction to Blossom Sort and Revenue Insights
04:00 User Engagement and Active User Metrics
08:09 Game Design and Mechanics Overview
11:47 Monetization Strategies and User Acquisition
15:50 Chinese Gaming Market Dynamics
20:10 Creative Strategies in Game Marketing
23:50 Future Trends in Casual Gaming
27:55 Conclusion and Final Thoughts

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!