How to soft launch a mobile game in 2022 & 2023? Step-by-step from pre-soft launch to global launch. Launching a mobile game takes loads of work! Check out all the soft launch information below:
What’s a point where you understand that the product is ready for soft launch? Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability What kind of metrics do you test on soft-launch? Where(platform) do you do your soft launch? What countries do you aim for soft […]
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In this episode, we dive into the art of the soft launch – and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these. Transcript below. Shamanth: I’m very excited to welcome Matej Lancaric to the Mobile User Acquisition Show. Matej, welcome and welcome back. […]
Reentering the Learning Phase involves understanding how Facebook’s ads delivery system optimizes performance for mobile games through continuous learning and adjustment. Facebook User Acquisition focuses on strategies to attract and engage users using Facebook’s advanced advertising tools, such as targeted ads and optimization events. The Facebook Ads Learning Phase is a critical period where the […]
Long story short, we have tripled daily active users and monthly revenues by launching Diggy’s Adventure on iOS and Android. We were spending €1 million a month on paid user acquisition during global launch. Cool, right? But why would you care? Because not every game in the App Store is a hit. Diggy is our mobile hit, but in […]
Your game’s soft launch isn’t working could be due to overlooked aspects like poor data collection, weak retention profiles, or flawed monetization mechanics. A soft launch is intended to validate game performance by testing server infrastructure and collecting player feedback; however, if your game’s retention rate is low or in-app purchases are not performing as […]
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