How to soft launch a mobile game in 2022 & 2023? Step-by-step from pre-soft launch to global launch. Launching a mobile game takes loads of work! Check out all the soft launch information below:
What’s a point where you understand that the product is ready for soft launch? Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability What kind of metrics do you test on soft-launch? Where(platform) do you do your soft launch? What countries do you aim for soft […]
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In this episode, we dive into the art of the soft launch – and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these. Transcript below. Shamanth: I’m very excited to welcome Matej Lancaric to the Mobile User Acquisition Show. Matej, welcome and welcome back. […]
Every edit you make (during the learning phase or after it) has some effect on delivery, but not every edit causes the ad set to reenter the learning phase. Only a significant edit causes an ad set to reenter the learning phase. The following are considered significant edits: Any change to targeting Any change to ad creative […]
Long story short, we have tripled daily active users and monthly revenues by launching Diggy’s Adventure on iOS and Android. We were spending €1 million a month on paid user acquisition during global launch. Cool, right? But why would you care? Because not every game in the App Store is a hit. Diggy is our mobile hit, but in […]
Every developer who thinks he doesn’t need to soft launch his game is simply wrong. A successful soft launch is the best way to optimise your game for global launch. Soft-launching allows developers to collect data, identify bugs and receive early feedback from players. Soft launch will provide you with the opportunity to test your […]
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