two & a half gamers session #103 – Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
This is no BS gaming podcast 2.5 gamers session #103. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
Join our slack channel here: SLACK CHANNEL
Summary
In this conversation, Felix Braberg discusses the importance of bid floors in ad monetization. He highlights the shift from placements to bidding and the impact it has on ad revenue. Felix shares his findings on how bid floors can help optimize ad revenue for banners, interstitials, and rewarded video. He also explores the use of direct sold campaigns and alternative backfill options to maximize revenue. Overall, bid floors are becoming a crucial tool in ensuring higher value for impressions in the evolving ad monetization landscape.
Takeaways
The shift from placements to bidding has a significant impact on ad revenue.
Bid floors are an effective solution to optimize ad revenue in the bidding setup.
Setting bid floors for banners, interstitials, and rewarded video can lead to substantial gains in ad revenue.
Direct sold campaigns and alternative backfill options can further enhance revenue optimization.
Agenda:
00:00 The Shift from Placements to Bidding
04:14 The Importance of Bid Floors
06:33 Bid Floors for Banners
07:47 Bid Floors for Interstitials
09:28 Bid Floors for Rewarded Video
13:53 Using Direct Sold Campaigns
14:17 Exploring Alternative Backfill Options
15:43 The Importance of Bid Floors in Ad Monetization
18:00 Is Tiktok For teenagers only?
24:21 top creatives
34:43 Softlaunch sonar 4
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Latest article HERE!
Do you have UA questions nobody can answer? Ask Matej AI – the First UA AI in the gaming industry!
Felix latest article HERE!
Please share feedback and comments – matej@lancaric.me
If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
