two & a half gamers session #103 – Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March

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This is no BS gaming podcast 2.5 gamers session #103. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary
In this conversation, Felix Braberg discusses the importance of bid floors in ad monetization. He highlights the shift from placements to bidding and the impact it has on ad revenue. Felix shares his findings on how bid floors can help optimize ad revenue for banners, interstitials, and rewarded video. He also explores the use of direct sold campaigns and alternative backfill options to maximize revenue. Overall, bid floors are becoming a crucial tool in ensuring higher value for impressions in the evolving ad monetization landscape.

Takeaways
The shift from placements to bidding has a significant impact on ad revenue.
Bid floors are an effective solution to optimize ad revenue in the bidding setup.
Setting bid floors for banners, interstitials, and rewarded video can lead to substantial gains in ad revenue.
Direct sold campaigns and alternative backfill options can further enhance revenue optimization.

Agenda:
00:00 The Shift from Placements to Bidding
04:14 The Importance of Bid Floors
06:33 Bid Floors for Banners
07:47 Bid Floors for Interstitials
09:28 Bid Floors for Rewarded Video
13:53 Using Direct Sold Campaigns
14:17 Exploring Alternative Backfill Options
15:43 The Importance of Bid Floors in Ad Monetization
18:00 Is Tiktok For teenagers only?
24:21 top creatives
34:43 Softlaunch sonar 4

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