two & a half gamers China Special: West to East – market situation, cultural adaptation, publishing, UA & creatives
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers China Special: West to East – market situation, cultural adaptation, publishing, UA & creatives. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič
Special guest: Guo Tang
Join our slack channel here: SLACK CHANNEL
Agenda:
00:00 Epic intro
02:46 What is the current situation in China?
05:52 China regulations
10:58 Livestreaming everywhere!
13:38 Stores & their market share
15:05 Path of Exile level of store complexity
18:22 90% of the market is owned by six major brands
19:10 How to figure out if going to China is worth it?
20:19 WOM is super big in CN
24:36 Cultural adaptation
26:45 How to find a good partner?
29:22 What is a good publishing deal in CN?
33:35 Retirement money
36:00 UA in China
41:58 Fake ads are ok, but now violent!
44:46 Mediation partners
48:40 Not legal, but not illegal either
51:43 Final words
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Please share feedback and comments – matej@lancaric.me
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
