two & a half gamers – How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
This is no BS gaming podcast 2.5 gamers – How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this new type of episode, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend. The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and the commitment required for success. Yours, Matej!
Takeaways
- Farming games have a significant market share and growth potential.
- Key players like Township and Hay Day dominate the genre.
- Revenue insights reveal the Township’s impressive earnings compared to competitors.
- Retention rates are crucial for long-term success in gaming.
- The emergence of mini-games enhances player engagement and retention.
- Social features are vital for community building in farming games.
- Understanding player demographics is essential for targeting.
- Investing in high-quality creatives is necessary for market competitiveness.
Agenda:
00:00 Introduction to Farming Games Market Dynamics
02:13 Market Growth and Key Players
05:39 Revenue Insights and Performance Metrics
12:20 Retention Rates and Player Engagement
18:36 Monetization Strategies in Farming Games
22:54 Opportunities for New Entrants in the Market
25:37 Final Thoughts on the Farming Games Landscape
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