two & a half gamers - Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024 – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

In this episode, the hosts delve into the latest trends in the gaming industry, focusing on user acquisition strategies, game performance metrics, and the impact of advertising channels. They discuss the rise of new games, the dynamics of real money gaming, and the role of platforms like TikTok and Unity in marketing and development. The conversation is rich with insights on top spenders and the challenges of the December gaming market.

Takeaways

The gaming industry is experiencing significant growth, especially in user acquisition.
Understanding the top spenders in the market can provide valuable insights for developers.
December is a challenging month for game revenues due to increased competition.
Real money gaming is on the rise, attracting more players and advertisers.
TikTok is becoming a crucial platform for game marketing, reaching diverse audiences.
Unity’s influence on game development is growing, but its effectiveness in user acquisition is questioned.
Analyzing game performance metrics is essential for understanding market dynamics.
The rise of new games like Buzz Out shows the changing landscape of gaming.
Effective advertising strategies can significantly impact a game’s success.
Engaging with the community for feedback can help improve content and strategies.

Keywords

gaming trends, user acquisition, game performance, advertising channels, real money gaming, TikTok marketing, Unity, game development, top spenders, market dynamics

Agenda:

00:00 Introduction to Gaming Trends and Insights
03:11 Inspector Budget: Analyzing Top Spenders
06:06 Deep Dive into Game Performance Metrics
09:08 Exploring User Acquisition Strategies
11:54 The Rise of New Games and Market Dynamics
14:56 Understanding Advertising Channels and Their Impact
17:53 Real Money Gaming and Its Growth
21:00 The Role of TikTok in Game Marketing
24:03 Unity and Its Influence on Game Development
26:45 Conclusion and Future Trends in Gaming

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