two & a half gamers – Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts
This is no BS gaming podcast 2.5 gamers – Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts.
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Summary
In this episode, the hosts discuss the game Lucky Defense, which has gained popularity in South Korea. They explore the unique mechanics of the game, including the importance of luck and the specific units that players should focus on. They also discuss the artifacts that affect gameplay and the challenging nature of the game’s gacha system. The hosts highlight the difficulty of understanding the game without external guides and note that the game’s success is primarily in Asia. The conversation discusses the gacha mechanics and gameplay of the mobile game Mythic. The hosts highlight the unique features of the game, such as the ability to directly purchase units and the high randomness of the gacha system. They also explore the difficulty levels and the cooperative gameplay in the Dungeon mode. The hosts express their frustrations with the game’s balancing issues and the reliance on specific units for success. They suggest that the game could be improved by designing units and monsters with different strategies and adding more variety to the gameplay. The conversation discusses the ad placements and monetization strategy of the game Random Dice: PvP Defense. The game is highly successful in terms of IAP revenue and has ad placements throughout the gameplay. However, the ad placements are not well explained and lack notification buttons, which hinders their effectiveness. The game also lacks diverse and engaging creatives for advertising. The hosts predict that the game’s success may decline over time and suggest improvements such as adding notification buttons and better explaining ad units. They also discuss the potential for a Western release of the game.
Takeaways
Lucky Defense is a popular game in South Korea with unique mechanics and a strong emphasis on luck.
Players should focus on specific units, such as the Bandit and Shock Troop, and upgrade them strategically.
Artifacts play a crucial role in gameplay, with the Safe Box and Money Gun being the most important.
The game’s gacha system is challenging and requires players to collect shared shards to upgrade mythic units.
The game’s complexity and lack of accessibility may limit its appeal to Western audiences. Mythic breaks the main gacha rules by allowing direct purchase of units through hard currency.
The game’s gacha system is highly random and can be frustrating for players.
The difficulty levels and cooperative gameplay in the Dungeon mode add complexity to the game.
The game’s balancing issues and reliance on specific units for success are major drawbacks.
Improvements could be made by designing units and monsters with different strategies and adding more variety to the gameplay. The ad placements in Random Dice: PvP Defense are not well explained and lack notification buttons, which hinders their effectiveness.
The game lacks diverse and engaging creatives for advertising.
Improvements such as adding notification buttons and better explaining ad units could increase ad revenue.
The hosts predict that the game’s success may decline over time and suggest the possibility of a Western release.
Keywords
Lucky Defense, game, mechanics, luck, units, artifacts, gacha system, success, Asia, gacha mechanics, gameplay, mobile game, Mythic, direct purchase, randomness, difficulty levels, cooperative gameplay, Dungeon mode, balancing issues, specific units, improvement, Random Dice, ad placements, monetization strategy, IAP revenue, notification buttons, creatives, Western release
Agenda:
00:00 Epic intro
02:23 Overview of Lucky Defense’s Success
06:01 Comparison to Other Tower Defense Games
09:27 Gameplay and Mechanics of Lucky Defense
17:11 The Importance of Luck and Unit Upgrades
18:00 Artifacts and the Gacha System
20:08 Challenges and Complexity of the Game
21:54 Breaking the Rules: Mythic’s Unique Gacha Mechanics
23:24 The Frustrations of Randomness in Mythic
29:23 Exploring the Dungeon: Cooperative Gameplay in Mythic
35:43 Balancing Issues and Unit Reliance in Mythic
38:08 Improving Mythic: Adding Variety and Strategy
41:19 Introduction to the ad placements and monetization strategy of Random Dice: PvP Defense
43:23 Challenges with ad placements in the game
46:46 Issues with after-level ad boost placement
49:45 The lack of suitable creatives for the Western audience
01:00:20 Predictions for the game’s future and the possibility of a Western release
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