two & a half gamers session #109 – Supermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now!

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This is no BS gaming podcast 2.5 gamers session #109. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary
Supermarket Manager Simulator is a game developed by Digital Melody that has gained popularity and shot up the download charts. It is a hyper-casual game where players manage a supermarket, stocking shelves, pricing items, and serving customers. The game has a first-person perspective and includes mini-games like checking out customers and managing inventory. The company behind the game, Digital Melody, is a small Polish company known for developing playable mobile games. The game monetizes through rewarded videos and interstitial ads, but it is considered under-monetized. The conversation discusses the game Supermarket Manager Simulator and explores various aspects of its monetization and gameplay. The hosts suggest several improvements, including adding banner ads, reducing cooldown times for interstitial ads, and increasing the depth of the game’s metagame. They also highlight the potential of running iOS campaigns and utilizing TikTok for advertising. The conversation concludes with a mention of an upcoming episode on a PC game.

Takeaways

  • Supermarket Manager Simulator is a hyper-casual game where players manage a supermarket.
  • The game includes mini-games like checking out customers and managing inventory.
  • Digital Melody, the company behind the game, is a small Polish company known for developing playable mobile games.
  • The game monetizes through rewarded videos and interstitial ads, but it is considered under-monetized. Consider adding banner ads and reducing cooldown times for interstitial ads to increase ad revenue
  • Focus on improving the depth of the game’s metagame to provide players with more long-term goals
  • Explore running iOS campaigns and utilizing TikTok for advertising
  • Stay updated for an upcoming episode on a PC game

Keywords
Supermarket Manager Simulator, Digital Melody, hyper-casual game, mobile game, inventory management, pricing, customer service, rewarded videos, interstitial ads, under-monetized, Supermarket Manager Simulator, monetization, gameplay, banner ads, interstitial ads, metagame, iOS campaigns, TikTok, PC game

Agenda:
00:00 Epic Intro
02:59 Supermarket Manager Simulator’s Rise in Popularity
07:42 Product Deep Dive: Gameplay and Features
11:28 Optimizing Gameplay in Supermarket Manager Simulator
25:17 Enhancing the Metagame
28:38 Expanding Advertising Reach

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