two & a half gamers session #115 - Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers session #115 – Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Summary

Total Battle is a 4X strategy game developed by Score Warrior. It was launched in 2017 and has seen significant success, generating $600k per day in IAP revenues. The game has experienced a surge in popularity, reaching a peak of $14 million in monthly revenues in May 2024. Total Battle stands out as one of the few non-Chinese companies making waves in the 4X genre. The game features innovative onboarding mechanics, including a simulated 4X map within the city to prepare players for the main gameplay. The game also incorporates puzzle mechanics and a story mode to engage players. Total Battle is a 4X strategy game that has been successful in monetization, generating around $600k per day. The game features unique mechanics such as an onboarding tutorial within the game’s map, a hospital system for resurrecting troops, and a notification system that differs from other 4X games. The game’s creatives and user acquisition strategies are highly effective, with a variety of concepts and playables used to attract and engage players. The game has a strong presence on YouTube and targets both iOS and Android platforms. Overall, Total Battle demonstrates the potential for success in the competitive 4X genre.

Takeaways

Total Battle has achieved significant success, generating $600k per day in IAP revenues
The game features innovative onboarding mechanics, including a simulated 4X map within the city
Total Battle incorporates puzzle mechanics and a story mode to engage players
The game has experienced a surge in popularity, reaching a peak of $14 million in monthly revenues in May 2024 Total Battle is a successful 4X strategy game, generating around $600k per day.
The game features unique mechanics, such as an onboarding tutorial within the game’s map and a hospital system for resurrecting troops.
Total Battle utilizes effective creatives and user acquisition strategies, with a variety of concepts and playables used to attract and engage players.
The game has a strong presence on YouTube and targets both iOS and Android platforms.
Total Battle demonstrates the potential for success in the competitive 4X genre.

Keywords

Total Battle, 4X strategy game, Score Warrior, IAP revenues, onboarding mechanics, simulated 4X map, puzzle mechanics, story mode, Total Battle, 4X strategy game, monetization, onboarding tutorial, hospital system, notification system, creatives, user acquisition, YouTube, iOS, Android

Agenda:

00:00 Epic intro
01:46 Overview of Total Battle and Score Warrior
04:43 The Success of Total Battle
06:31 Positioning of Total Battle in the 4X Genre
09:17 The Gameplay and Mechanics of Total Battle
21:08 The Future of Total Battle and the 4X Genre
25:03 Introduction to Total Battle and its monetization success
26:16 Unique mechanics: Onboarding tutorial and hospital system
30:39 Effective creatives and user acquisition strategies
37:13 Total Battle’s Strong Presence on YouTube
46:56 Potential concepts for Total Battle’s creatives
49:07 Success in the competitive 4X genre

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