two & a half gamers session #22 – How to predict game performance? What is Tilting Point’s secret?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #22 episode of two & half gamers! In this episode we covered various topics:

  • How does Tilting point snipe companies? 
  • (Looks like you talked to almost every company out there) How does the BD strategy look? Is it connected to UA? How do you evaluate games before entering your portfolio?
  • We’ve heard from a banker that Tilting point shares are going for a hefty mark up in the secondary market – what’s TPs secret?
  • “We get to be very good at predicting game performance.” said your CEO in one of the interviews. How exactly are you predicting the performance? Can you share the process?
  • What is your UA process? How do you approach creatives?
  • How do you structure your UA team? Based on games, platforms or channels?
  • What is the long term goal of the company?
  • How do you see the current game’s publishing environment and its evolution in recent years?
  • “Web3 strategy is now one of our core strategic pillars.” says one of your blogs. Can you please elaborate a bit more? How can you help companies bridge games from Web2 to Web3?
  • How can you help native Web3 game companies reach broader audiences? What is the UA strategy there?

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

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