two & a half gamers session #28 – Admob bidder uplift update, how do hypercasual games make money?

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #28 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 02:50 Embracer Group Q1 financials reveals 107% increase in net sales
  • 07:10 Google iOS + Retargeting updates
  • 09:10 Admob Bidding update with numbers!
  • 20:00 How do hypercasual games make money?
  • 33:33 Ad network campaign structure
  • Mentioned gamecamp video youtu.be/ncnjjfAVS5E

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


http://youtu.be/U-DQSUagL48

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

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User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797

Matej Lančarič

USER ACQUISITION CONSULTANT
FOR GAMES & APPS

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Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797