two & a half gamers session #28 – Admob bidder uplift update, how do hypercasual games make money?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #28 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 02:50 Embracer Group Q1 financials reveals 107% increase in net sales
  • 07:10 Google iOS + Retargeting updates
  • 09:10 Admob Bidding update with numbers!
  • 20:00 How do hypercasual games make money?
  • 33:33 Ad network campaign structure
  • Mentioned gamecamp video

Listen in to learn more! 

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