two & a half gamers session #29 – How to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #29 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 03:11 gamescom rumours
• 09:00 Mintegral issue
• 10:35 Google Play Games on PC
• 14:50 Google iOS tROAS update
• 17:30 Google Admob bidder update
• 22:00 How to scale a game?
• 26:50 CPI vs LTV & payback period
• 32:30 UA diversification 
• 36:20 Seamless flow for UA 
• 41:20 Ad monetisation improvements unlock scale

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://www.youtube.com/watch?v=6AYhhP6VYkk

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!