two & a half gamers session #29 – How to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #29 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 03:11 gamescom rumours
  • 09:00 Mintegral issue
  • 10:35 Google Play Games on PC
  • 14:50 Google iOS tROAS update
  • 17:30 Google Admob bidder update
  • 22:00 How to scale a game?
  • 26:50 CPI vs LTV & payback period
  • 32:30 UA diversification 
  • 36:20 Seamless flow for UA 
  • 41:20 Ad monetisation improvements unlock scale

Listen in to learn more! 

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