two & a half gamers session #29 – How to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

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UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #29 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:11 gamescom rumours
  • 09:00 Mintegral issue
  • 10:35 Google Play Games on PC
  • 14:50 Google iOS tROAS update
  • 17:30 Google Admob bidder update
  • 22:00 How to scale a game?
  • 26:50 CPI vs LTV & payback period
  • 32:30 UA diversificationĀ 
  • 36:20 Seamless flow for UAĀ 
  • 41:20 Ad monetisation improvements unlock scale

Panelists: Ā Jakub Remiar,Ā Felix Braberg,Ā Matej Lančarič,Ā 

Listen in to learn more!Ā 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=6AYhhP6VYkk

UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

ā™»ļø Sharing is caring! šŸ«¶

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