two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #30 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 05:00 Survivor.io intro
• 8:10 Daily revenue of the game
• 8:55 User acquisition
• 14:00 Who is the mediation partner?
• 15:30 Do you need to create tiktoks instead of creatives? 
• 16:40 How long was survivor.io in the soft launch?
• 20:20 Do they use companies for UA funding?
• 22:30 Admonetisation numbers and calculations
• 27:00 Admon SDKs implemented
• 30:05 Ads placement suggestions & discussion
• 33:00 UA channel mix
• 36:30 Survivor.io Creatives 
• 37:50 global launching in 2020 vs 2022
• 39:40 How much money they could earn in peak?
• https://lancaric.me/survivor-io-global-launch-ua-case-study/ 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

https://youtu.be/erMhpmdw5dA

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!