two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view

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Welcome to our #30 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 05:00 Survivor.io intro
  • 8:10 Daily revenue of the game
  • 8:55 User acquisition
  • 14:00 Who is the mediation partner?
  • 15:30 Do you need to create tiktoks instead of creatives? 
  • 16:40 How long was survivor.io in the soft launch?
  • 20:20 Do they use companies for UA funding?
  • 22:30 Admonetisation numbers and calculations
  • 27:00 Admon SDKs implemented
  • 30:05 Ads placement suggestions & discussion
  • 33:00 UA channel mix
  • 36:30 Survivor.io Creatives 
  • 37:50 global launching in 2020 vs 2022
  • 39:40 How much money they could earn in peak?
  • https://lancaric.me/survivor-io-global-launch-ua-case-study/ 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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