
two & a half gamers session #30 – survivor.io global launch case study UA, GD, Admon view
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #30 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 05:00 Survivor.io intro
- 8:10 Daily revenue of the game
- 8:55 User acquisition
- 14:00 Who is the mediation partner?
- 15:30 Do you need to create tiktoks instead of creatives?
- 16:40 How long was survivor.io in the soft launch?
- 20:20 Do they use companies for UA funding?
- 22:30 Admonetisation numbers and calculations
- 27:00 Admon SDKs implemented
- 30:05 Ads placement suggestions & discussion
- 33:00 UA channel mix
- 36:30 Survivor.io Creatives
- 37:50 global launching in 2020 vs 2022
- 39:40 How much money they could earn in peak?
- https://lancaric.me/survivor-io-global-launch-ua-case-study/
Panelists: Jakub Remiar, Felix Braberg, Matej LanÄariÄ,
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://youtu.be/erMhpmdw5dA
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!