two & a half gamers session #34 – Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA

,
♻️ Sharing is caring! 🫶
UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #34 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:50 PGC vibe & news
  • 04:20 Amazon Publisher Services update
  • 11:40 UA on Amazon
  • 18:02 Global launch newsletter tip humiliation 
  • 22:30 Low budget UA tips
  • 26:30 When to increase budgets?
  • 28:40 Sheep a Sheep game exploding in China
  • 37:20 Is this game making 7 Million revenue a day?

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=ELLmCtF5iVs

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

Latest news

Playable Ads Trends in Mobile Games & Apps – December 2025

Playable Ads Trends in Mobile Games & Apps - December 2025

Playable Ads Trends in Mobile Games & Apps – November 2025

Playable Ads Trends in Mobile Games & Apps - November 2025

How to automate video production with AI Agents

♻️ Sharing is caring! 🫶 This guide outlines how to turn a simple Trello board into an autonomous video production factory. The goal is to treat the AI Agent not as a tool, but as a staff member (a “Junior Editor”) that handles assembly, syncing, and variations, leaving the creative strategy to you. The Tech […]

Playable Ads Trends in Mobile Games & Apps – September 2025

Playable Ads Trends in Mobile Games & Apps - September 2025

Playable Ads Trends in Mobile Games & Apps – August 2025

Playable Ads Trends in Mobile Games & Apps - August 2025

Playable Ads Trends in Mobile Games & Apps – July 2025

Playable Ads Trends in Mobile Games & Apps - July 2025

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797