two & a half gamers session #45 – (ironic) predictions 2023, is next year the end of sexists ads?

,

Welcome to our #45 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 04:00 Ad monetisation predictions 2023
  • 06:55 Meta rebranding to Feta by Felix
  • 10:08 Nothing is for fee, dude!
  • 12:54 Jakub & Godfather Apple ransom
  • 13:25 Amazon will take top3 spot in Admon
  • 16:57 Jakub CN predictions?! wtf?
  • 18:11 Jakub is on fire! Amazon buys Unity in 2023. 
  • 19:30 Next year is the year of VR
  • 20:55 Apple dad joke
  • 24:20 Nothing is going to happen to VR
  • 24:25 Sun is going to come out tomorrow
  • 25:00 Hypercasual genre as a new onboarding for more gaming genres
  • 29:50 Marvel Snap clones? Wen?
  • 32:47 The rise of the retention games (Netflix mobile)
  • 33:45 A game designer’s wet dream
  • 35:25 UA  “predictions”
  • 45:30 No more sexist ads at the end of 2023!

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797