two & a half gamers session #45 – (ironic) predictions 2023, is next year the end of sexists ads?

,
♻️ Sharing is caring! 🫶
UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #45 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 04:00 Ad monetisation predictions 2023
  • 06:55 Meta rebranding to Feta by Felix
  • 10:08 Nothing is for fee, dude!
  • 12:54 Jakub & Godfather Apple ransom
  • 13:25 Amazon will take top3 spot in Admon
  • 16:57 Jakub CN predictions?! wtf?
  • 18:11 Jakub is on fire! Amazon buys Unity in 2023. 
  • 19:30 Next year is the year of VR
  • 20:55 Apple dad joke
  • 24:20 Nothing is going to happen to VR
  • 24:25 Sun is going to come out tomorrow
  • 25:00 Hypercasual genre as a new onboarding for more gaming genres
  • 29:50 Marvel Snap clones? Wen?
  • 32:47 The rise of the retention games (Netflix mobile)
  • 33:45 A game designer’s wet dream
  • 35:25 UA  “predictions”
  • 45:30 No more sexist ads at the end of 2023!

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=JCc5LA0Auxw

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

Latest news

Playable Ads Trends in Mobile Games & Apps – December 2025

Playable Ads Trends in Mobile Games & Apps - December 2025

Playable Ads Trends in Mobile Games & Apps – November 2025

Playable Ads Trends in Mobile Games & Apps - November 2025

How to automate video production with AI Agents

♻️ Sharing is caring! 🫶 This guide outlines how to turn a simple Trello board into an autonomous video production factory. The goal is to treat the AI Agent not as a tool, but as a staff member (a “Junior Editor”) that handles assembly, syncing, and variations, leaving the creative strategy to you. The Tech […]

Playable Ads Trends in Mobile Games & Apps – September 2025

Playable Ads Trends in Mobile Games & Apps - September 2025

Playable Ads Trends in Mobile Games & Apps – August 2025

Playable Ads Trends in Mobile Games & Apps - August 2025

Playable Ads Trends in Mobile Games & Apps – July 2025

Playable Ads Trends in Mobile Games & Apps - July 2025

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797