two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #46 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 00:40 – Remo shows off his new annoying camera
  • 01:52 – In today’s episode / Not about Gaming
  • 02:27 – Two and a Half Gamers Top 10 Podcast in Mobile
  • 02:41 – Message from our Sponsor Adikteev
  • 03:24 – Application Design vs Game Design
  • 04:41 – Redecor
  • 08:22 – Duolingo
  • 10:59 – It’s an App Remo, not a game
  • 14:10 – Duolingo’s $224m subscription revenue
  • 16:28 – Duolingo makes $50k/day from ads
  • 18:12 – Kahoot!
  • 22:11 – Ad Monetization in Apps
  • 24:02 – Google Ad Manager in Apps
  • 24:45 – How to get Gaming demand in GAM
  • 26:34 – Are SDKs Hassle-free? 
  • 28:26 – eCPM floor for Interstitial adds
  • 30:33 – Rewarded ads in Apps
  • 33:18 – Facebook Rewarded ad policy rant
  • 35:53 – UA channel mix for apps
  • 37:21 – Best campaign structure for starting Apple Search Ads 
  • 38:42 – If ASA comes out with something new always wait
  • 41:42 – UA creatives for Apps
  • 44:47 – Maven Matej pats himself on the back
  • 47:15 – UA on Web


Panelists:
 Jakub Remiar, Felix BrabergMatej Lančarič

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me

Next