two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective

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Welcome to our #46 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 00:40 – Remo shows off his new annoying camera
  • 01:52 – In today’s episode / Not about Gaming
  • 02:27 – Two and a Half Gamers Top 10 Podcast in Mobile
  • 02:41 – Message from our Sponsor Adikteev
  • 03:24 – Application Design vs Game Design
  • 04:41 – Redecor
  • 08:22 – Duolingo
  • 10:59 – It’s an App Remo, not a game
  • 14:10 – Duolingo’s $224m subscription revenue
  • 16:28 – Duolingo makes $50k/day from ads
  • 18:12 – Kahoot!
  • 22:11 – Ad Monetization in Apps
  • 24:02 – Google Ad Manager in Apps
  • 24:45 – How to get Gaming demand in GAM
  • 26:34 – Are SDKs Hassle-free? 
  • 28:26 – eCPM floor for Interstitial adds
  • 30:33 – Rewarded ads in Apps
  • 33:18 – Facebook Rewarded ad policy rant
  • 35:53 – UA channel mix for apps
  • 37:21 – Best campaign structure for starting Apple Search Ads 
  • 38:42 – If ASA comes out with something new always wait
  • 41:42 – UA creatives for Apps
  • 44:47 – Maven Matej pats himself on the back
  • 47:15 – UA on Web

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

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If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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