two & a half gamers session #46 – Deconstruction of App businesses from UA, GD & Admon perspective
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #46 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 00:40 – Remo shows off his new annoying camera
- 01:52 – In today’s episode / Not about Gaming
- 02:27 – Two and a Half Gamers Top 10 Podcast in Mobile
- 02:41 – Message from our Sponsor Adikteev
- 03:24 – Application Design vs Game Design
- 04:41 – Redecor
- 08:22 – Duolingo
- 10:59 – It’s an App Remo, not a game
- 14:10 – Duolingo’s $224m subscription revenue
- 16:28 – Duolingo makes $50k/day from ads
- 18:12 – Kahoot!
- 22:11 – Ad Monetization in Apps
- 24:02 – Google Ad Manager in Apps
- 24:45 – How to get Gaming demand in GAM
- 26:34 – Are SDKs Hassle-free?
- 28:26 – eCPM floor for Interstitial adds
- 30:33 – Rewarded ads in Apps
- 33:18 – Facebook Rewarded ad policy rant
- 35:53 – UA channel mix for apps
- 37:21 – Best campaign structure for starting Apple Search Ads
- 38:42 – If ASA comes out with something new always wait
- 41:42 – UA creatives for Apps
- 44:47 – Maven Matej pats himself on the back
- 47:15 – UA on Web
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/
Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=pvrV1_9rciA
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
