two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

Welcome to our #47 episode of two & half gamers! In this episode we covered various topics:

Agenda

00:00 Intro
03:00 Kudos to us! 1 year anniversary
03:54 Admon is easy, ehm hard, ehm checking creatives is easy
04:38 How to check competitor creatives for free?
07:24 Royal Match tested 15 different creatives in last 14 days
07:51 Top1 Royal Match creative connecting all the dots
09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN
10:08 Top3 Royal Match
12:21 Top1 Township creative
12:56 Top2 Township creative
13:24 Which of the Township creatives is more fake?
14:10 Top1 Merge Mansion creative
14:42 Top2 Merge Mansion creative
15:18 Top3 Merge Mansion creative
17:00 Who is the winner publisher on Android?
17:40 Top1 Hero Wars creative
18:15 Top2 Hero Wars creative
19:05 Top War game running 20 creatives in the last 14 days
19:16 Top1 Top War creative
20:30 Top War creative strategy masters – https://lancaric.me/ua-creative-strat…
21:38 Mistplay intro
23:05 Top Mistplay creative(s)
25:14 UA view on Creative trends for 2023
25:50 Maven Matej pats himself on the back (again)
26:00 Adapting hypercasual mechanics & games into your creative
26:54 Camera zoomed in on Jakub’s surprised face
29:00 Save the dog phenomenon
30:20 Altered gameplay trend
32:18 (no) ASMR trend
32:33 UGC trend
33:10 UGC can suck for some games
34:23 Pornstars in the creatives
35:10 Royal Match B actors from Cameo
36:43 Coinmaster leveraging local influencers
37:10 Generative AI trend
39:10 Fake ads with generative AI
39:45 Tiktok creative research
40:23 Shots fired!
40:40 Ducktape example
45:00 Multiple core gameplays
48:46 Royal Match implemented drilling creative into the game!
49:15 UA DESIGNS YOUR GAME IN 2023
50:30 Anniversary “gift”

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,

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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

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two & a half gamers session #47 – Creative trends 2023, 1 year anniversary – kudos to you