two & a half gamers session #47 – Creative trends 2023, 1 year anniversary – kudos to you

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Welcome to our #47 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 03:00 Kudos to us! 1 year anniversary
  • 03:54 Admon is easy, ehm hard, ehm checking creatives is easy
  • 04:38 How to check competitor creatives for free? 
  • 07:24 Royal Match tested 15 different creatives in last 14 days
  • 07:51 Top1 Royal Match creative connecting all the dots 
  • 09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN
  • 10:08 Top3 Royal Match 
  • 12:21 Top1 Township creative
  • 12:56 Top2 Township creative
  • 13:24 Which of the Township creatives is more fake? 
  • 14:10 Top1 Merge Mansion creative
  • 14:42 Top2 Merge Mansion creative
  • 15:18 Top3 Merge Mansion creative
  • 17:00 Who is the winner publisher on Android?
  • 17:40 Top1 Hero Wars creative
  • 18:15 Top2 Hero Wars creative
  • 19:05 Top War game running 20 creatives in the last 14 days
  • 19:16 Top1 Top War creative
  • 20:30 Top War creative strategy masters – https://lancaric.me/ua-creative-strat…
  • 21:38 Mistplay intro
  • 23:05 Top Mistplay creative(s)
  • 25:14 UA view on Creative trends for 2023
  • 25:50 Maven Matej pats himself on the back (again)
  • 26:00 Adapting hypercasual mechanics & games into your creative
  • 26:54 Camera zoomed in on Jakub’s surprised face
  • 29:00 Save the dog phenomenon 
  • 30:20 Altered gameplay trend
  • 32:18 (no) ASMR trend
  • 32:33 UGC trend
  • 33:10 UGC can suck for some games
  • 34:23 Pornstars in the creatives
  • 35:10 Royal Match B actors from Cameo
  • 36:43 Coinmaster leveraging local influencers
  • 37:10 Generative AI trend
  • 39:10 Fake ads with generative AI
  • 39:45 Tiktok creative research
  • 40:23 Shots fired!
  • 40:40 Ducktape example 
  • 45:00 Multiple core gameplays
  • 48:46 Royal Match implemented drilling creative into the game!
  • 49:15 UA DESIGNS YOUR GAME IN 2023
  • 50:30 Anniversary “gift”

Panelists:  Jakub Remiar, Felix BrabergMatej Lančarič

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