two & a half gamers session #55 – Deep & actionable SKAN 4.0 breakdown with Eran from Singular

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a „4am conference“ discussion about the gaming industry. Fun, latest news, but also education. Let’s dive in!

Welcome to our #55 episode of two & half gamers! In this episode we covered various topics:


  • 00:00 Intro
  • 04:18 State of the iOS
  • 07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)
  • 09:17 Why update MMP SDK now? 
  • 10:35 What’s the advantage of being an early adopter?
  • 12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0?
  • 14:22 What’s the most significant difference between SKAN 3 and SKAN 4?
  • 15:47 What are the different postbacks? How do the conversion windows look for these postbacks?
  • 22:17 How to think about the three postbacks? Is it actionable?
  • 26:27 What is the locking window feature about?
  • 28:37 How can I track the evolution of LTV in SKAN 4.0?
  • 32:20 Could you set up different conversion schemas for each postback?
  • 39:58 Is there a SKAN 4.0 checklist?
  • 46:05 How to get creative-level data? 
  • 49:30 Crowd anonymity 
  • 51:30 Eran’s contact details (

 Jakub Remiar, Felix BrabergMatej Lančarič
Special guest: Eran Friedman 

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