two & a half gamers session #55 – Deep & actionable SKAN 4.0 breakdown with Eran from Singular
Matej Lančarič,
Welcome to our #55 episode of two & half gamers! In this episode we covered various topics:
Agenda
- 00:00 Intro
- 04:18 State of the iOS
- 07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)
- 09:17 Why update MMP SDK now?
- 10:35 What’s the advantage of being an early adopter?
- 12:19 Is it possible to have SKAN 3 in place and start testing SKAN 4.0?
- 14:22 What’s the most significant difference between SKAN 3 and SKAN 4?
- 15:47 What are the different postbacks? How do the conversion windows look for these postbacks?
- 22:17 How to think about the three postbacks? Is it actionable?
- 26:27 What is the locking window feature about?
- 28:37 How can I track the evolution of LTV in SKAN 4.0?
- 32:20 Could you set up different conversion schemas for each postback?
- 39:58 Is there a SKAN 4.0 checklist?
- 46:05 How to get creative-level data?
- 49:30 Crowd anonymity
- 51:30 Eran’s contact details (eran@singular.net)
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Special guest: Eran Friedman
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