two & a half gamers session #55 – Deep & actionable SKAN 4.0 breakdown with Eran from Singular

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #55 episode of two & half gamers! In this episode we covered various topics:

Agenda

• 00:00 Intro
• 04:18 State of the iOS
• 07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)
• 09:17 Why update MMP SDK now? 
• 10:35 What’s the advantage of being an early adopter?
• 12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0?
• 14:22 What’s the most significant difference between SKAN 3 and SKAN 4?
• 15:47 What are the different postbacks? How do the conversion windows look for these postbacks?
• 22:17 How to think about the three postbacks? Is it actionable?
• 26:27 What is the locking window feature about?
• 28:37 How can I track the evolution of LTV in SKAN 4.0?
• 32:20 Could you set up different conversion schemas for each postback?
• 39:58 Is there a SKAN 4.0 checklist?
• 46:05 How to get creative-level data? 
• 49:30 Crowd anonymity 
• 51:30 Eran’s contact details (eran@singular.net)

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 
Special guest: Eran Friedman 

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https://www.youtube.com/watch?v=edfxCUnVOnI

Matej Lančarič

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!