two & a half gamers session #61 – Legend of Slime review – User Acquisition, Creatives, Ad monetisation, Game design deep dive

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Welcome to our #61 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 intro
  • 00:57 Thank you very much for your support! 
  • 01:27 Imitation is the best form of flattery 
  • 01:40 You can’t copy fun
  • 01:52 Agenda of this session
  • 02:26 Matej’s ego is not out of the control
  • 03:17 Legend of Slime revenue split
  • 03:30 Jakub challenges Felix for leadership of the ads movement
  • 03:54 Matej makes assumptions about the revenue split
  • 04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered!
  • 05:09 Jack, the legend of Slime, talks about the game
  • 06:35 Ad monetisation intro
  • 07:35 Why is this game doing so well in Asia?
  • 07:59 Waifu game design Puritans denying ads
  • 10:19 The heart of the ads
  • 11:17 30+ ad placements
  • 12:20 Million-dollar questions: Why push players to watch 500 ads? Answered!
  • 13:55 Jakub cheats all the time
  • 14:08 11 ad partners!
  • 15:06 How much money are they earning on ads?
  • 17:40 600-900k a day on ads? :-O
  • 18:42 User Acquisition Intro
  • 19:20 Thank you, Game Refinery, for providing insights!
  • 20:00 Felix’s job is done
  • 21:07 Top geos
  • 21:38 Competitors?
  • 22:37 Matej is not a friend with Mariana Trench 
  • 25:30 UA channel mix
  • 26:40 Let’s look at the Applovin Legend of Slime playable 
  • 28:04 TOP 3 UA channels
  • 28:50 Deep Creative review
  • 34:23 No AI UGC
  • 36:36 Interesting User Acquisition tidbits
  • 38:15 Maven Matej UA rating
  • 40:16 Everybody butchers Matej’s name
  • 40:40 Kudos to Luna
  • 41:35 Expressing a disappointment in the UA 
  • 43:00 UA could be so much better
  • 43:24 Matej is always a 10
  • 43:32 one gamer and 2 noobs
  • 45:00 Tell me the edge, its no bullshit
  • 45:16 My name is Felix and I disapprove this message
  • 45:51 The evolution of Idle games
  • 47:22 GACHAPOOOOOL

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

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New article: https://lancaric.me/8-must-have-before-post-idfa-soft-launch/ 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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