two & a half gamers session #63 – Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review

,
♻️ Sharing is caring! 🫶
UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #63 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:23 Stuff that nobody cares about
  • 02:56 Important announcement & Mistplay intro
  • 04:35 Does Mistplay actually work? Yes!
  • 05:30 Agenda of today’s session
  • 06:14 Two waifus & half male character
  • 07:48 People come for ads
  • 08:30 Smoky Admon backrooms 
  • 16:37 Viva la dirt league
  • 19:36 Jakub making enemies
  • 24:48 Why are we even talking about Viva La Dirt League? 
  • 26:35 How do you even measure campaigns like these? 
  • 27:25 Viva La Dirt league is a step up from influencer marketing
  • 29:54 Pedro Pascal & Merge mansion audience mismatch? 
  • 31:30 How much money do they charge for a video? Benchmarks from other influencers
  • 33:05 Human ads on Linkedin
  • 34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail
  • 36:20 Matej goes full ASMR 
  • 38:25 Is Honkai: Star Rail basically a Raid Shadow legend? 
  • 40:16 Where are the horse girls?
  • 42:30 No Ads, goodbye Felix
  • 46:59 No social features yet
  • 48:30 Is this game going to cannibalize Genshin? 

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/ua-manager-life-post-idfa-reality/

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=nhTzSeenLJ8

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

Latest news

Playable Ads Trends in Mobile Games & Apps – December 2025

Playable Ads Trends in Mobile Games & Apps - December 2025

Playable Ads Trends in Mobile Games & Apps – November 2025

Playable Ads Trends in Mobile Games & Apps - November 2025

How to automate video production with AI Agents

♻️ Sharing is caring! 🫶 This guide outlines how to turn a simple Trello board into an autonomous video production factory. The goal is to treat the AI Agent not as a tool, but as a staff member (a “Junior Editor”) that handles assembly, syncing, and variations, leaving the creative strategy to you. The Tech […]

Playable Ads Trends in Mobile Games & Apps – September 2025

Playable Ads Trends in Mobile Games & Apps - September 2025

Playable Ads Trends in Mobile Games & Apps – August 2025

Playable Ads Trends in Mobile Games & Apps - August 2025

Playable Ads Trends in Mobile Games & Apps – July 2025

Playable Ads Trends in Mobile Games & Apps - July 2025

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797