two & a half gamers session #75 – Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization

,
♻️ Sharing is caring! 🫶
UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Checkou the out GAMESCOM EVENT NOW!

Join our slack channel here: SLACK CHANNEL

Agenda:
00:00 Epic intro
03:24 Join our most inclusive slack channel in gaming
06:00 Jakub is checking our notes
06:45 Felix is a 40-year-old female from the US
07:58 Whiteout survival makes 20+ Mil/month
08:00 Creative Trends Q2 2023
08:03 Misty Continent
10:50 Whiteout survival
13:27 Jakub gives Fake Oscar to Century Games
14:30 Rush Royale
16:00 Kingdom Guard
20:30 Evony
25:00 No Pedro Pascal for Merge Mansion
29:33 Creative trends takeaways
30:22 Astro physics similar to Ad monetization
30:30 Moloco for Ad monetization
38:00 Soft launch sonar

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments – matej@lancaric.me

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

New article: https://lancaric.me/will-ai-finally-kill-ua/

UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

Latest news

Playable Ads Trends in Mobile Games & Apps – July 2025

Beginners guide to ASO! Enjoy

Playable Ads Trends in Mobile Games & Apps – June 2025

Beginners guide to ASO! Enjoy

11 tips for killer mobile User Acquisition (Q1 version)

♻️ Sharing is caring! 🫶 Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight […]

Why playable ads kick ass in UA: 101 guide

Beginners guide to ASO! Enjoy

User Acquisition & Creative learnings with comments – 2024

The year 2024? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Best Ad Networks for Mobile Games User Acquisition

Best Ad Networks for Mobile Game Players Acquisition 2024

Discover the best ad networks for mobile game player acquisition in 2024. Explore top platforms, strategies, and tips to boost installs and maximize your user acquisition efforts.

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797