two & a half gamers session #76 – From hypercasual to hybridcasual – The Homa Games story

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This is no BS gaming podcast 2.5 gamers session #76. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Join our slack channel here: SLACK CHANNEL

Agenda:
00:00 Epic intro
01:00 Hybrid casual intro Homa games
04:23 Retention KPIs comparison
07:37 Fight for America hybrid casual intro
08:25 Quick state.io info
15:00 eCPM discussion
16:20 CN weather balloons
17:32 Revenue numbers
20:10 Homa games SDK?
21:47 Fight for America review
21:48 Ad monetization
27:30 Game design
34:51 User Acquisition
39:25 Creatives
45:50 Attack hole review
46:05 Game design
55:50 Ad monetization
58:00 UA
1:00:23 Will Smith from wish
1:02:48 last remarks

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Please share feedback and comments – matej@lancaric.me

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