two & a half gamers session #77 – 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design

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This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Join our slack channel here: SLACK CHANNEL

Agenda:
00:00 Epic intro
04:22 Why is Jakub excited about Empire Takeover?
05:00 Numbers
05:54 Sadness multiplier
07:00 Game design intro
17:54 What are the learnings for game design?
19:17 Ad monetization review
20:54 Eye-watering numbers
23:48 Why do ads not work in 4X?
24:15 UA review
26:39 UA channel mix
31:08 Altered gameplay creatives

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Please share feedback and comments – matej@lancaric.me

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