two & a half gamers session #78 – The mystery case of My Perfect Hotel – A New hybrid casual framework for Idle Arcade

Matej Lančarič, September 18 2023

This is no BS gaming podcast 2.5 gamers session #78. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

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Agenda:
00:00 Epic intro
02:30 young Felix
03:04 Empire takeover insights
04:50 Google announcement
06:44 UA flamboyant Flamingo – 2.5gamers swag!
07:42 My perfect hotel intro
08:28 Ad monetization intro
09:23 SayGames Ad playbook
10:54 What is the average playtime per session?
12:05 Skip-it’s evolution
14:15 Retention figures
17:21 Ads revenue figures
20:28 UA interesting facts
21:23 1-year old softlaunch?
25:23 UA masterclass
27:30 Creative numbers comparison
42:08 Top performing video on Google Ads – 7 minutes long
45:00 Maven Matej Rating
45:28 My perfect hotel history lesson
48:32 Game design review
50:58 SayGames building a template for Idle Arcade
53:21 What is Arcade Idle?
54:27 Get the pillow, get the pillow!
57:27 IAP ranking
57:48 King or Fail!
01:00:50 They could earn so much more IAP
01:03:40 Jakub was in Limassol
01:04:20 Felix taking us home!

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