two & a half gamers session #82 – Top Troops Global launch case study: Game design, Ad monetisation & UA review
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers session #82. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
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Agenda:
00:00 Epic intro
02:00 History lesson
09:40 God bless Autosort (and Laura Taranto!)
11:17 Merging for efficiency
12:00 Merge for midcore
16:00 Five vectors
17:30 Top Troops Downloads and revenue numbers
20:14 Not great, not terrible
21:52 Everything is bullshit unless its waifus
27:00 What is the merging for?
28:30 JUST Merge units FFS
31:05 Admonetisation review
34:10 Evil admon placement on Autosort
37:45 UA review
39:00 Merge CPIs
40:48 Different creative concepts
41:01 Our favorite Hook is the CAPTAIN HOOK
42:00 We are all here for the ads
44:38 No Fake ads, oh wait! There they are.
49:37 Creative suggestions
53:08 UA channel mix
55:00 Low-hanging fruit
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
