two & a half gamers session #86 – From Hypercasual to Hybridcasual – The Estoty Portfolio story

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers session #86. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠, ⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Join our slack channel here: SLACK CHANNEL

Agenda:
00:00 Epic intro
01:56 South Korea & G-star chit-chat
04:37 Estoty intro
06:05 No systems & vectors
08:30 2.5 Detectives
09:11 Join our Slack channel
10:22 My Little Universe
15:10 Squad Alpha
22:40 Fish Idle vs. Alien invasion CPI discussion
23:29 Estoty portfolio
32:47 Softlaunch strategy

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Please share feedback and comments – matej@lancaric.me

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UA Mobile Growth Extraordinaire · 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

♻️ Sharing is caring! 🫶

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