two & a half gamers - Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

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Summary

In this episode, the hosts delve into the evolving landscape of the gaming industry, focusing on CPI testing, game mechanics, and market trends. They discuss the impact of new game launches, the disruption of traditional genres like Solitaire, and the potential of branded games such as Barbie. The conversation also touches on the strategies of various game developers, including Century Games and Voodoo, and explores the future of mobile gaming amidst changing consumer preferences.

Takeaways

CPI testing has evolved with mini games becoming the new standard.
The gaming industry is experiencing significant disruptions, particularly in the Solitaire category.
Innovations in game mechanics are crucial for standing out in a crowded market.
Branded games like Barbie have potential but face challenges in execution.
Voodoo continues to innovate within the casual gaming space.
Century Games is a company to watch due to their strategic approach.
The Forex genre is becoming saturated with similar onboarding mechanics.
Post-apocalyptic themes are gaining traction in mobile games.
The importance of user acquisition strategies cannot be overstated.
The future of mobile gaming will likely see more integration of successful mechanics from various genres.

Keywords

CPI testing, gaming industry, game analysis, mobile games, market trends, Solitaire disruption, game mechanics, Barbie merch, Voodoo games, Century Games, Forex games, mobile gaming predictions

Agenda:

00:00 The Evolution of CPI Testing in Gaming
01:09 Introduction to the Gaming Show
02:34 Christmas Gifts and Personal Anecdotes
03:30 Game Analysis: Merge Plaza and Innovations
06:10 The Disruption of the Solitaire Category
10:00 Soft Launch Insights and Game Mechanics
12:28 Exploring New Game Genres and Trends
15:07 Barbie Merch and Market Potential
17:21 The Domino Game Trend
19:38 Voodoo’s New Game Innovations
21:33 Century Games and Their Strategy
23:23 Post-Apocalyptic Game Mechanics
26:07 The Forex Game Landscape
30:12 The Future of Mobile Gaming and Trends
33:50 Final Thoughts and Predictions

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