two & a half gamers South Korea Live Special – Market Review, Marketing strategies, UA channels, Creatives & Top games

Matej Lančarič, July 24 2023

This is no BS gaming podcast 2.5 gamers South Korea Live Special. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

Panelists: ⁠Inhoo Park⁠, ⁠Shinhee Lee⁠, ⁠⁠Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:
00:00 Epic intro
01:25 Special guests introductions
03:06 How do Korean Marketers see the Korean market?
07:35 Out-of-Home Marketing in South Korea
11:08 Celebrity alignment with the game genre
14:38 Mobile gaming industry in KR
16:00 Gaming genres Gender preference in Korea
26:54 3 requirements for entering the Korean market
30:31 UA channels in KR
31:18 Chart boosting your game and the costs
33:57 Korean industry
39:05 Creatives

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New article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design/⁠

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