two & a half gamers Special Episode – Investing in Mobile Games w/ Ignacio Monereo. When to approach VC?


This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let’s not take it too seriously.

The Team:

Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

In this conversation, our special guest – Nacho Monereo, a partner at Boost Capital, shares his career journey from working at Google and Facebook to becoming a venture capitalist. He discusses the requirements and skills needed for a VC role, including the importance of relationships and sales skills. Nacho also explains the due diligence process and how to filter and analyze pitch decks. He emphasizes the significance of the team and the need for a strong founder dynamic. Additionally, Nacho discusses deal flow strategies and the challenges of closing deals and deploying capital. He concludes by sharing his preferences in gaming and investments. In this conversation, Nacho discusses the challenges of free-to-play mobile games and the increasing competitiveness of the mobile gaming market. He also shares his preference for investing in mobile games and explains how gaming principles can be applied to other industries. The conversation then delves into the process of pitching a game to a VC, considering bootstrapping as an alternative, and the factors VCs consider when funding a game or company. Nacho provides advice on when to approach VCs, the importance of diligence on VCs, and the benefits of executing quickly and diversifying funding.

Building relationships and having strong sales skills are crucial for a venture capitalist.
The due diligence process involves analyzing the team, product, market, and round details.
The team’s experience, vision, and ability to work well together are key factors in investment decisions.
Deal flow can be generated through networking, referrals, and proactive outreach.
Closing deals requires careful consideration of legal clauses and other provisions.
Investment preferences can vary, but a focus on mobile gaming and other emerging trends is common. The mobile gaming market is highly competitive, but there are still opportunities for success and exits.
Investors in the gaming industry prefer mobile games due to their familiarity and comfort in making investment decisions.
Gaming principles, such as user acquisition, engagement, retention, and monetization, can be applied to other industries like FinTech, HealthTech, EdTech, and PropTech.
When pitching a game to a VC, it is important to have a clear vision, a strong team, and a focus on building a successful game or company.
Consider bootstrapping and validating your game concept before seeking VC funding.

00:00 Introduction and Background
01:05 Career Journey
03:26 Transition to Venture Capital
05:49 Challenges at Google Play
12:55 Due Diligence Process
17:33 Filtering and Analyzing Pitch Decks
20:06 Ideal Time to Reach Out to VCs
23:23 Ticket Sizes and Pro Rata
38:18 Closing Deals and Deployment
39:28 Preference in Gaming and Investments
39:55 The Difficulty of Free-to-Play Mobile Games
41:27 Investing in Mobile Games
42:25 Applying Gaming Principles to Other Industries
43:39 Pitching a Game to a VC
44:42 Considering Bootstrapping
45:41 Factors to Consider in VC Funding
47:00 Building a Successful Game or Company
49:21 When to Approach VCs
52:07 Executing Quickly and Diversifying Funding

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!

Do you have UA questions nobody can answer? Ask ⁠Matej AI⁠ – the First UA AI in the gaming industry!

Check my latest article!
Felix latest article!

Please share feedback and comments –

If you are interested in getting UA tips every week on Monday, sign up for the Brutally Honest newsletter!

Latest news

How to stop sexist creatives in User Acquisition

There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!

The Art of Diversification: Alternative Mobile UA Channels for 2024

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. And when one channel suddenly stops […]

Squad Busters Soft launch & Global launch case study

Supercell has announced the global launch date of Squad Busters, the developer’s ambitious new mobile game. Oh boy. I fucking love this game! What is Squad Busters? Imagine a multiverse of all of Supercell’s previously released games. And the characters from these games all converged into one single battle arena. This is Squad Busters. The […]

Is Supercell Super Back? UA Lessons We Can Learn

Back in the day, Supercell ads were crazy. It really made you stop and think “how can a mobile game afford Liam Neeson?” Clash of Clans, Boom Beach, and Brawl Stars are all in the star-studded lineup of one of the most recognizable gaming developers in the world. Their impact is undeniable. It was unthinkable […]

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Hybrid casual UA playbook! Channel mix, campaign structure, creative strategy

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.


User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797