two & a half gamers - The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally

This is no BS gaming podcast 2.5 gamers – The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg

Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.

The Team:

⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r- Game design consultant⁠

Felix Braberg⁠ – Ad monetization consultant

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič – User Acquisition & Creatives consultant

Join our slack channel here: SLACK CHANNEL

Takeaways

The gaming industry is experiencing significant growth, especially in user acquisition.
Mobile mediation is crucial for maximizing ad revenue.
The App Store’s launch in 2008 revolutionized app discoverability.
AdMob was the first to show ads in mobile apps.
Mediation platforms help developers get better ad prices.
ECPM and fill rates are key to understanding ad revenue.
Competition among ad networks increases revenue potential.
Soft launches require a focus on ad impressions over ECPM.
Scaling requires a more sophisticated ad stack.
Understanding user behavior is essential for ad success.
The mobile advertising landscape is constantly evolving.

Agenda:

00:00 Introduction to Mobile Mediation and Ad Revenue
03:05 The Evolution of Mobile Advertising
05:48 The Rise of Mediation Platforms
09:07 Understanding Mediation Platforms: Pros and Cons
11:59 How Ad Revenue is Calculated
14:59 Best Practices for Ad Networks
17:53 Strategies for Soft Launching Apps
20:46 Scaling and Ad Stack Optimization

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