two & a half gamers – The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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This is no BS gaming podcast 2.5 gamers – The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg
Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take it too seriously.
The Team:
Jakub Remiar- Game design consultant
Felix Braberg – Ad monetization consultant
Matej Lančarič – User Acquisition & Creatives consultant
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Takeaways
- The gaming industry is experiencing significant growth, especially in user acquisition.
- Mobile mediation is crucial for maximizing ad revenue.
- The App Store’s launch in 2008 revolutionized app discoverability.
- AdMob was the first to show ads in mobile apps.
- Mediation platforms help developers get better ad prices.
- ECPM and fill rates are key to understanding ad revenue.
- Competition among ad networks increases revenue potential.
- Soft launches require a focus on ad impressions over ECPM.
- Scaling requires a more sophisticated ad stack.
- Understanding user behavior is essential for ad success.
- The mobile advertising landscape is constantly evolving.
Agenda:
00:00 Introduction to Mobile Mediation and Ad Revenue
03:05 The Evolution of Mobile Advertising
05:48 The Rise of Mediation Platforms
09:07 Understanding Mediation Platforms: Pros and Cons
11:59 How Ad Revenue is Calculated
14:59 Best Practices for Ad Networks
17:53 Strategies for Soft Launching Apps
20:46 Scaling and Ad Stack Optimization
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Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
