two & half gamers session #15 – Can UA save your game? Does your game need UA?

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Welcome to our #15 episode of two & half gamers! In this episode we covered various topics:

  • 1:30 Correction of Admon stuff from session #14
  • 6:20 Applovin buys Wordle! (Modern cinderella story)
  • 10:00 Mobile game revenue decreased for first time ever in Q1 2022
  • 13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased 
  • Sell in May and then be away…
  • 20:00 Ads in the metaverse
  • Basics of UA
  • 22:30 when to start working on UA?
  • 23:20 How UA can help before game is built? What are the KPIs to look at?
  • 24:20 video #10 marketability tests
  • 25:00 technical stage & KPIs
  • 26:15 Retention KPIs (game + UA)
  • 27:45 What kind of budget to use?
  • 30:50 Never kill a game based on only one channel
  • 32:30 Proxy events dont work in reality
  • 34:15 Scaling the game and profitable UA
  • 34:45 Top 3 creative tricks
  • 36:00 Golden cohorts
  • 38:30 Use Soft launch data for global launch assumptions
  • 40:20 Different optimisation methods (Purchase vs AdROAS)
  • UA Myths
  • 42:20 UA can save your game
  • 45:00 UA is the problem why your game is not working
  • 46:00 how to see the UA is shit?
  • 49:10 game will work without UA

Panelists: Jakub Remiar, Felix BrabergMatej Lančarič 

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


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