two & half gamers session #15 – Can UA save your game? Does your game need UA?
Matej Lančarič,
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
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Welcome to our #15 episode of two & half gamers! In this episode we covered various topics:
- 1:30 Correction of Admon stuff from session #14
- 6:20 Applovin buys Wordle! (Modern cinderella story)
- 10:00 Mobile game revenue decreased for first time ever in Q1 2022
- 13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased
- Sell in May and then be away…
- 20:00 Ads in the metaverse
- Basics of UA
- 22:30 when to start working on UA?
- 23:20 How UA can help before game is built? What are the KPIs to look at?
- 24:20 video #10 marketability tests
- 25:00 technical stage & KPIs
- 26:15 Retention KPIs (game + UA)
- 27:45 What kind of budget to use?
- 30:50 Never kill a game based on only one channel
- 32:30 Proxy events dont work in reality
- 34:15 Scaling the game and profitable UA
- 34:45 Top 3 creative tricks
- 36:00 Golden cohorts
- 38:30 Use Soft launch data for global launch assumptions
- 40:20 Different optimisation methods (Purchase vs AdROAS)
- UA Myths
- 42:20 UA can save your game
- 45:00 UA is the problem why your game is not working
- 46:00 how to see the UA is shit?
- 49:10 game will work without UA
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Listen in to learn more!
Please share feedback and comments – matej@lancaric.me
https://www.youtube.com/watch?v=BKyjxR8t_qg
Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!
