two & half gamers session #15 – Can UA save your game? Does your game need UA?

,
ā™»ļø Sharing is caring! 🫶
UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

Welcome to our #15 episode of two & half gamers! In this episode we covered various topics:

  • 1:30 Correction of Admon stuff from session #14
  • 6:20 Applovin buys Wordle! (Modern cinderella story)
  • 10:00 Mobile game revenue decreased for first time ever in Q1 2022
  • 13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreasedĀ 
  • Sell in May and then be away…
  • 20:00 Ads in the metaverse
  • Basics of UA
  • 22:30 when to start working on UA?
  • 23:20 How UA can help before game is built? What are the KPIs to look at?
  • 24:20 video #10 marketability tests
  • 25:00 technical stage & KPIs
  • 26:15 Retention KPIs (game + UA)
  • 27:45 What kind of budget to use?
  • 30:50 Never kill a game based on only one channel
  • 32:30 Proxy events dont work in reality
  • 34:15 Scaling the game and profitable UA
  • 34:45 Top 3 creative tricks
  • 36:00 Golden cohorts
  • 38:30 Use Soft launch data for global launch assumptions
  • 40:20 Different optimisation methods (Purchase vs AdROAS)
  • UA Myths
  • 42:20 UA can save your game
  • 45:00 UA is the problem why your game is not working
  • 46:00 how to see the UA is shit?
  • 49:10 game will work without UA

Panelists:Ā Jakub Remiar,Ā Felix Braberg,Ā Matej LančariÄĀ 

Listen in to learn more!Ā 

Please share feedback and comments – matej@lancaric.me


https://www.youtube.com/watch?v=BKyjxR8t_qg

UA Mobile Growth Extraordinaire Ā· 

Helping you stay 2.5 steps ahead of the games industry. Don't be too serious, except about UA.
Subscribe to my Brutally Honest newsletter!

ā™»ļø Sharing is caring! 🫶

Latest news

11 tips for killer mobile User Acquisition (Q1 version)

♻️ Sharing is caring! 🫶 Here we go again! The previous UA killer articles were super successful, so I started writing a UA killer tips segment. I will keep sharing these tips; don’t worry. Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit & brutally honest! No fluff intro, straight […]

Why playable ads kick ass in UA: 101 guide

Beginners guide to ASO! Enjoy

User Acquisition & Creative learnings with comments – 2024

The year 2024? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!

Best Ad Networks for Mobile Games User Acquisition

Best Ad Networks for Mobile Game Players Acquisition 2024

Discover the best ad networks for mobile game player acquisition in 2024. Explore top platforms, strategies, and tips to boost installs and maximize your user acquisition efforts.

UA post idfa tips

11 Tips for Killer User Acquisition Operations Q4 – 2023

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Mobile Games Monetization with Subscription Models

Subscription Models for Mobile Game Monetization + Examples

Discover how subscription models drive mobile game monetization. Explore successful examples and learn how they boost player engagement and generate steady revenue.

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., CukrovĆ” 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797