Panel discussion: Why your game soft launch isn’t working

What’s a point where you understand that the product is ready for soft launch?  Do you have any specific tests before soft launch? Technical launch maybe, where you are testing technical stability What kind of metrics do you test on soft-launch?  Where(platform) do you do your soft launch? What countries do you aim for soft […]

Soft launching your mobile game – Workshop1

Soft launching your mobile game – Workshop2

3️⃣ Three steps to a killer soft launch – Mobile User Acquisition show podcast

In this episode, we dive into the art of the soft launch – and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these.  Transcript below. Shamanth: I’m very excited to welcome Matej Lancaric to the Mobile User Acquisition Show. Matej, welcome and welcome back.  […]

Facebook User Acquisition: Reentering the Learning Phase

Reentering the Learning Phase involves understanding how Facebook’s ads delivery system optimizes performance for mobile games through continuous learning and adjustment. Facebook User Acquisition focuses on strategies to attract and engage users using Facebook’s advanced advertising tools, such as targeted ads and optimization events. The Facebook Ads Learning Phase is a critical period where the […]

Hire or train: Can anyone really be a UA manager?

The world of user acquisition (UA) management is as dynamic as it is demanding, raising a crucial question for organizations: should they hire seasoned professionals or invest in training promising candidates? A UA Manager isn’t just about crunching numbers like ROI (Return on Investment) and LTV (Lifetime Value)—it’s about leadership, adaptability, and strategic decision-making in […]

Jobs in Games: How to get a job as a marketing manager and UA lead

The games industry plays host to an excellent cast of colourful and diverse individuals, from artists and coders to narrative designers and studio heads. The skills to pull off these roles, however, are complex and differing. With each position requiring mastery in its field. As such, seeing a game come together is a beautiful thing […]

The successes, mistakes and lessons from launching Diggy’s Adventure on mobile

Long story short, we have tripled daily active users and monthly revenues by launching Diggy’s Adventure on iOS and Android. We were spending €1 million a month on paid user acquisition during global launch. Cool, right? But why would you care? Because not every game in the App Store is a hit. Diggy is our mobile hit, but in […]

Why Your Game’s Soft Launch Isn’t Working

Your game’s soft launch isn’t working could be due to overlooked aspects like poor data collection, weak retention profiles, or flawed monetization mechanics. A soft launch is intended to validate game performance by testing server infrastructure and collecting player feedback; however, if your game’s retention rate is low or in-app purchases are not performing as […]

Creative framework in the post IDFA World

Today I'm going to walk you through the creative framework in the post IDFA world that really works. Dont believe it? Continue reading!