Choosing the Right Bid Strategy for Mobile Games

As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.

App Event Optimization: Definition, Process and Benefits

Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let's go!

What metrics should you care about when evaluating your UA success?

Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.

Launch First Facebook Campaign for User Acquisition: 5 Steps to Follow

Ok you know what UA is. Now let's get the real work done. We will have a look at how you can start your first facebook UA campaign. The Facebook Ads algorithm is getting more powerful by the day. It's no surprise that Facebook campaigns for mobile games are on the rise. However, the big question is how to get the most out of Facebook Ads.

How to Save Millions With Marketability Testing

The most crucial part of mobile games development is to lay strong foundations from the very beginning. Early marketability testing allows you to gain insights into how well your mobile game's creative concept will perform during user acquisition, but also how your game concept resonates with the target audience.

What are Best Practices for Marketing Hyper Casual Mobile Games?

What tactics and approaches should I use to build audiences for hypercasual games, especially on Facebook? Let's have a look shall we?

Facebook Lookalike Audiences: Pro Tips to Use for Mobile Games?

Facebook Lookalike Audiences enable mobile game developers to find new players who resemble their most engaged users. Facebook Lookalike Audience uses machine learning to analyze the behaviors, demographics, and interests of a game’s existing players, creating a target audience segment that optimizes Facebook ad reach. By configuring a Lookalike Audience, developers can adjust attributes like […]

What is User Acquisition and why should I care?

So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if it is successful or not? The number of installs or interactions? Maybe. Or are you going to measure it by the number of patches and bug fixes you made? Please don't. Maybe number of users is a better way. Wait, you don't have any? Or just a few? Well in that case you are in the right place. Let's learn about how to get users and why it is the basic step for any app or mobile game, or any software.

Building a Data-Driven Creative Framework

Today I'm going to walk you through the creative framework I use, but we will be also talking about understanding of your target audience and how it's super important. Least but not last you are going to read about the creative framework and audience and where to get some inspiration.

Ad Creatives Framework: Optimization Deep Dive

Today we are talking ad creatives – increasingly the biggest driver for alpha and user acquisition. So a lot of people talk about creatives at a very high level but not today. We’re gonna go deep, we’re gonna go tactical.

Key Learnings and Strategies for User Acquisition in 2020

The evolving landscape of user acquisition (UA) in mobile gaming highlights critical strategies and insights that emerged in 2020. Soft launches were emphasized as a pivotal phase for refining both marketing and game strategies, setting the foundation for long-term success. Google UAC outperformed Facebook in several cases, although Facebook’s Automated App Ads (AAA) campaigns introduced […]

Creatives framework: Deep dive