Blog

two & half gamers session #6 – Supercell rant, why do fake ads work? UA fundamentals Q&A

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

How to soft launch a mobile game?

How to soft launch a mobile game in 2022?

Launching a mobile game takes loads of work. After months of development, and production time, the soft launch period comes. Soft launch will provide you with the opportunity to test your server infrastructure and ensure it will be able to handle the load of a global launch.

two & half gamers session #5 – Surprise crypto comments & How to tackle soft launch stages?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

monetization in soft launch in hyper casual mobile games

Soft Launch Monetization Perspective for Non-Hyper Causal Mobile Games

Mobile gaming advertising spend is forecasted to grow to $130 Billion a year by 2025. This represents a 306% increase from 2020. These enormous numbers have created a new stream of revenue to go alongside IAP revenue for mobile games. Adding ads into your mobile game can be tricky. This blog post is meant to serve as a guide for how to think about ad monetization during soft and global launches of your game.

two & half gamers session #4 – How to soft launch a mobile game Ad monetisation Perspective

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #3 – Is Roblox evil mega corp or money making machine?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #2 – UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #1 – Casual intro, love/hate relationship towards predictions 2022

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

User Acquisition data check

How to Check Your Data Before Spending Millions on User Acquisition?

Quick data check that every marketer should do before starting to spend on a new marketing channel.

UA & Creative learnings with comments - 2021

UA & Creative learnings with comments – 2021

The year 2021 was interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year a bit longer!

Ultimate Guide to seasonal (Christmas) UA Creatives

Ultimate Guide to seasonal (Christmas) UA Creatives

No more words needed, just sit back, relax & read ..

Real-world data and the implications of IDFA deprecation – from GameMakers UA Coffee Talks

We talk about real-world data and the implications of IDFA deprecation. There has been a lot of VERY BAD information being published on this topic. So we have discussed some real data about what’s actually happening.

Contact

User acquisition aka "UA" mobile games and apps consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797