two & a half gamers session #57 – Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT?

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Welcome to our #57 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 02:36 What the hell is Privacy Sandbox?
  • 05:44 How does the Privacy Sandbox work?
  • 07:34 Why should we pay attention to the privacy sandbox?
  • 10:37 What can you beta test?
  • 15:58 Do you need to implement SDK for every client? 
  • 17:44 How does the cooperation with Google look like?
  • 22:31 Audience definition before and after Privacy Sandbox
  • 29:41 When is the Privacy Sandbox happening?
  • 36:32 When do you need to deep-dive into Privacy Sanbox?
  • 40:00 Closing remarks

Panelists:  Kate Lovejoy⁠, ⁠Loic Anton⁠, Matej Lančarič, 

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User Acquisition as the New Frontier of game development

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