two & a half gamers session #59 – 11 UA & Creative tips,   unleash your inner UA flamboyance

,

Welcome to our #59 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:08 Ad mon beef
  • 02:02 Phil Collins in Korean games
  • 03:12 UA flamboyant session intro
  • 03:38 UA flamboyant checklist
  • 05:20 Epic UA flamboyant session intro
  • 07:31 How to do a proper UA & creative review?
  • 12:15 CPI benchmarks
  • 14:50 Goal setting for the UA team
  • 18:25 Well, it depends…
  • 20:34 Growing UA budgets
  • 22:22 Maven Matej doesn’t only acquire payers? Pche!
  • 24:01 Campaign structure consolidation
  • 26:17 You should always have a margarita
  • 26:25 UA diversification 
  • 28:40 Creatives are made for players, not Art directors
  • 31:08 Political ads THE OG’s of fake ads
  • 31:23 Generative AI in UA workflow
  • 34:29 Where to get inspiration for creatives?
  • 35:38 Confused Travoltas
  • 37:08 Fake ads = lower retention, BUT!
  • 39:30 Matej is saying some controversial shit
  • 39:45 Meme & AI creatives
  • 42:37 Anatomy of the well-performing creative
  • 46:08 You keep the charade!
  • 46:40 Videos leveraging Youtubers with channels and their audience
  • 51:05 2nd best UA manager on the podcast has spoken!
  • 52:39 Article for you guys: ⁠⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua/

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

Hit the Subscribe button on Youtube, Spotify, and Apple!

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

User Acquisition as the New Frontier of game development

Listen in to learn more! 

Please share feedback and comments – matej@lancaric.me


Latest news

11 tips for killer User Acquisition ops (Q4 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Supercell’s Mo.co – First Look! UA & Game design review

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Ready, Set, Rumble: Blizzard’s Soft Launch Playbook for Warcraft Rumble unveiled!

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

Cracking the Code: Top Troops Case Study Reveals Global UA Secrets!

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

My Perfect Hotel – Idle Arcade Hybrid casual UA case study

A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.

11 tips for killer User Acquisition ops (Q3 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Contact

User acquisition mobile games consulting

Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797