two & a half gamers session #59 – 11 UA & Creative tips,   unleash your inner UA flamboyance

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Welcome to our #59 episode of two & half gamers! In this episode we covered various topics:

Agenda

  • 00:00 Intro
  • 01:08 Ad mon beef
  • 02:02 Phil Collins in Korean games
  • 03:12 UA flamboyant session intro
  • 03:38 UA flamboyant checklist
  • 05:20 Epic UA flamboyant session intro
  • 07:31 How to do a proper UA & creative review?
  • 12:15 CPI benchmarks
  • 14:50 Goal setting for the UA team
  • 18:25 Well, it depends…
  • 20:34 Growing UA budgets
  • 22:22 Maven Matej doesn’t only acquire payers? Pche!
  • 24:01 Campaign structure consolidation
  • 26:17 You should always have a margarita
  • 26:25 UA diversification 
  • 28:40 Creatives are made for players, not Art directors
  • 31:08 Political ads THE OG’s of fake ads
  • 31:23 Generative AI in UA workflow
  • 34:29 Where to get inspiration for creatives?
  • 35:38 Confused Travoltas
  • 37:08 Fake ads = lower retention, BUT!
  • 39:30 Matej is saying some controversial shit
  • 39:45 Meme & AI creatives
  • 42:37 Anatomy of the well-performing creative
  • 46:08 You keep the charade!
  • 46:40 Videos leveraging Youtubers with channels and their audience
  • 51:05 2nd best UA manager on the podcast has spoken!
  • 52:39 Article for you guys: ⁠⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua/

Panelists:  Jakub Remiar, Felix Braberg, Matej Lančarič, 

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User Acquisition as the New Frontier of game development

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