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two & a half gamers session #74 – CPI estimations, Revenue growth, Genre comparison, Monetization & design

This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers session #73 – Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests

This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers South Korea Live Special – Market Review, Marketing strategies, UA channels, Creatives & Top games

This is no BS gaming podcast 2.5 gamers South Korea Live Special. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s […]

two & a half gamers session #72 – From hypercasual to hybridcasual – The SayGames story

This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers session #71 – Google CMP update, Google Ad transparency, TikTok AI script generator, Game review radar

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers Diablo IV special session: Gameplay & game design review, Pay for comfort, Path Of Exile comparison

This is no BS gaming podcast 2.5 gamers Diablo IV special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s […]

role of AI in user acquisition

Will AI Finally Kill User Acquisition?

No, AI would not kill user acquisition for mobile games. The rise of generative AI has revolutionized marketing by enabling rapid content creation, from video ads to personalized messaging, which significantly reduces the time and effort traditionally required for campaigns. However, user acquisition (UA) in the competitive world of mobile games relies not only on […]

two & a half gamers session #70 – From hypercasual to hybridcasual – The Voodoo story

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers session #69 – Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover

Two & a half gamers, ⁠Matej⁠⁠ teams up with ⁠Joseph Kim⁠⁠ from GameMakers & discuss last year’s Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles. Agenda: Honkai Starrail Monopoly GO Survivor!.io Marvel Snap Frozen City Follow GameMakers on their Youtube, Web or Substack Please share the podcast with […]

two & a half gamers session #68 – Supercell’s Floodrush: First look! UA, Admon & game design review & Squad Busters comparison

This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

Supercell's Floodrush: First look! User Acquisition & game design review

Supercell’s Floodrush: First look! User Acquisition & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is a unique blend of battle royale and Clash Royale-style unit placement, showcasing Supercell’s innovative approach to mobile game design. As players progress, their power and army size grow, reflecting a core gameplay mechanic that Supercell has iterated on across titles like Squad Busters. […]

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