A city-building simulation game set in an ice and snow apocalypse. As the chief of the last town on Earth, you have to gather resources and rebuild society. Collect resources, assign workers, explore the wilderness, conquer tough surroundings, and use various methods in order to survive.
Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q1 edition and share this with your UA friends. They will love you!
Everybody wants to know how to spend their money effectively. Which AD network can deliver the best possible results? What is the top-performing channel for each mobile game category? What network is better to use when my revenue split in the game is 80:20 in favor of ADs? Yada yada yada!
I am pretty sure you still underestimate the power of TikTok. I’ve been saying this over and over again in the last few months. It works on both ends - Organic & paid. The UA performance is so good. Let’s start from the beginning… Dumb ways to die hit the #1 in US App Store thanks to TikTok content!
Are you looking to scale your mobile UA operations? Well, I guess you can’t do it without an attribution partner. In this article I will be outlining what you need to look out for when selecting on MMP. I will also explain how changes in the post-IDFA world have made running effective UA even harder and how this will further impact your decision making! Let’s start from the beginning… but let's not forget, this is a no bullshit approach!
Fake ads work. There is no doubt about it. Let's look into how Hero wars introduced fake ads into our industry. Read how Hero Wars fake ads evolved into fake core gameplay ..
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There is no room in User Acquisition for exploiting creatives in a sexist, women attacking and rape suggesting way. Stop with sexist ads now!
The year 2022? The HARDEST year ever. Interesting in many ways. Lots of ups and downs! Starting to share my learnings and comments every year.. This year again a bit longer!
It's the time of the year when everybody makes predictions. Unfortunately these predictions are always based on the thin air and fingers in people's asses. I will summarise the predictions for you. This is what you will hear in the next couple of weeks!
Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax the winter Q4 edition and share this with your UA friends. They will love you!
Survivor.io is evolving its creative strategy. Where do they get the inspiration? What is their creative strategy? What do others do after global launch?
User acquisition mobile games consulting
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