To create a user acquisition app on Facebook, mobile game owners must leverage the platform’s robust tools and audience targeting to drive installs for mobile games. Setting up Facebook Business Manager is the first step, ensuring all business assets are centralized for seamless management. Next, developers need to configure their app for advertising and attribution, […]
Is it possible to run profitable iOS14 campaigns in this "IDFApocalypse"? I guess it is.. Ehm, I know it is .. privacy threshold here, privacy threshold there..
Yo! Enjoy these few tips that will help you to improve your UA. If don't, at least you spent 10 minutes reading and not working..
User Acquisition Operations refers to the strategic and systematic processes involved in attracting and acquiring new users for a product, service, or platform. This includes planning, executing, and optimizing marketing campaigns to reach target audiences effectively and convert them into active users or customers. User acquisition (UA) for ad-based campaigns is a multi-faceted process that […]
Using all four creative formats in one ad campaign is a powerful hack to increase performance for mobile game promotions. Diversifying creative assets—such as videos, static images, carousels, and interactive ads—not only engages a broader audience but also improves the relevance of your campaigns across different platforms. This strategy ensures your mobile game’s appeal resonates […]
Youtube shorts are here! Already ruining lives of UA managers. But worry not, I am here to save your a$$ ...
As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let's go!
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.
Ok you know what UA is. Now let's get the real work done. We will have a look at how you can start your first facebook UA campaign. The Facebook Ads algorithm is getting more powerful by the day. It's no surprise that Facebook campaigns for mobile games are on the rise. However, the big question is how to get the most out of Facebook Ads.
What tactics and approaches should I use to build audiences for hypercasual games, especially on Facebook? Let's have a look shall we?
So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if it is successful or not? The number of installs or interactions? Maybe. Or are you going to measure it by the number of patches and bug fixes you made? Please don't. Maybe number of users is a better way. Wait, you don't have any? Or just a few? Well in that case you are in the right place. Let's learn about how to get users and why it is the basic step for any app or mobile game, or any software.
User acquisition aka "UA" mobile games and apps consulting
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