two & a half gamers Diablo IV special session: Gameplay & game design review, Pay for comfort, Path Of Exile comparison

This is no BS gaming podcast 2.5 gamers Diablo IV special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s […]

role of AI in user acquisition

Will AI Finally Kill User Acquisition?

No, AI would not kill user acquisition for mobile games. The rise of generative AI has revolutionized marketing by enabling rapid content creation, from video ads to personalized messaging, which significantly reduces the time and effort traditionally required for campaigns. However, user acquisition (UA) in the competitive world of mobile games relies not only on […]

two & a half gamers session #70 – From hypercasual to hybridcasual – The Voodoo story

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

two & a half gamers session #69 – Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover

Two & a half gamers, ⁠Matej⁠⁠ teams up with ⁠Joseph Kim⁠⁠ from GameMakers & discuss last year’s Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles. Agenda: Honkai Starrail Monopoly GO Survivor!.io Marvel Snap Frozen City Follow GameMakers on their Youtube, Web or Substack Please share the podcast with […]

two & a half gamers session #68 – Supercell’s Floodrush: First look! UA, Admon & game design review & Squad Busters comparison

This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

Supercell's Floodrush: First look! User Acquisition & game design review

Supercell’s Floodrush: First look! User Acquisition & game design review

This article was written by Jakub Remiar & Matej Lancaric! Floodrush is a unique blend of battle royale and Clash Royale-style unit placement, showcasing Supercell’s innovative approach to mobile game design. As players progress, their power and army size grow, reflecting a core gameplay mechanic that Supercell has iterated on across titles like Squad Busters. […]

two & a half gamers session #67 – Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay

This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let’s not take […]

Squad Busters First look in Soft Launch

Squad Busters: First Look at the Supercell new game in Soft launch!

The Squad Busters softlaunch marks Supercell’s latest experiment in mobile gaming, combining characters from iconic titles like Clash of Clans, Boom Beach, and Brawl Stars into a single, action-packed experience Squad Busters is a multiplayer action game developed by Supercell, featuring characters from its popular titles like Clash of Clans, Brawl Stars, Clash Royale, and […]

two & a half gamers session #66 – Squad Busters: First look! MOBA or hybrid casual? New Supercell game in Soft launch 

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #65 – Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review 

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

tips for User Acquisition Operations

11 tips for killer User Acquisition Operations (Q2 version)

Yo! Enjoy these few tips that will help you to improve your UA Operations. If don't, at least you spent few minutes reading and not working. Sit back, relax & enjoy the winter Q2 edition and share this with your UA friends. They will love you!

Contact

User acquisition aka "UA" mobile games and apps consulting

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