User Acquisition post idfa Tips

12 tips for Killer User Acquisition Operations

User Acquisition Operations refers to the strategic and systematic processes involved in attracting and acquiring new users for a product, service, or platform. This includes planning, executing, and optimizing marketing campaigns to reach target audiences effectively and convert them into active users or customers. User acquisition (UA) for ad-based campaigns is a multi-faceted process that […]

two & a half gamers session #20 – The Ants creative analysis. Which visual theme has the lowest…

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #19 – The King info Leak, 5 Game design tips to level up your game

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

How could King make 30% more revenue? Full User Acquisition, Game Design & Ads analysis - Podcast blog

two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #17 – the creative framework, tips for inspiration, recession & games

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

Deconstruction of The Ants: Underground Kingdom creatives!

Deconstruction of The Ants: Underground Kingdom creatives!

Deconstruction of The Ants: Underground Kingdom Creatives reveals the secrets behind the success of this captivating base-building strategy game. Featuring an immersive underground ant kingdom, the game combines visually stunning 3D designs with innovative mechanics like ant breeding, alliance building, and event-driven engagement such as the Cave Exploration challenge. The video advertisements for the ant-themed […]

two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

Performance Increasing Hack for facebook

Use All 4 Formats of Creative in One Facebook Ad Campaign: Performance Increasing Hack

Using all four creative formats in one ad campaign is a powerful hack to increase performance for mobile game promotions. Diversifying creative assets—such as videos, static images, carousels, and interactive ads—not only engages a broader audience but also improves the relevance of your campaigns across different platforms. This strategy ensures your mobile game’s appeal resonates […]

two & half gamers session #15 – Can UA save your game? Does your game need UA?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #14 – How to read Ad mon data for beginners? ATT & player

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

Rovio User Acquisition case study

two & half gamers session #13 – Rovio making $2.6M/year more from ads & more efficient UA? and much more

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #12 – Metacore 65M loss, Niantic 1 hit wonder, Industry conference and much more

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

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User acquisition aka "UA" mobile games and apps consulting

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