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two & a half gamers – Diversifying your Mobile Game UA with Influencer Marketing (real data included)

This is no BS gaming podcast 2.5 gamers – Diversifying your Mobile Game UA with Influencer Marketing (real data included). Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is […]

two & a half gamers – Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay

This is no BS gaming podcast 2.5 gamers – Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget […]

two & a half gamers – Creative trends in mobile games – August 2024.

This is no BS gaming podcast 2.5 gamers – Creative trends in mobile games – August 2024. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am […]

two & a half gamers – Deadlock Valve’s new game revealed: It’s a shooter, NOT just MOBA.

This is no BS gaming podcast 2.5 gamers – Deadlock Valve’s new game revealed: It’s a shooter, NOT just MOBA.. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is […]

two & a half gamers – Offline games – No WIFI games: The most profitable game in the world

This is no BS gaming podcast 2.5 gamers – Offline games – No WIFI games: The most profitable game in the world. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget […]

two & a half gamers – WeChat Mini-Games: Exploring the World of Mini-Games with Lemon!

This is no BS gaming podcast 2.5 gamers – WeChat Mini-Games: Exploring the World of Mini-Games with Lemon! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 […]

two & a half gamers – Impulse Brain Training games: A hyper scaling app masquerading as a brain training

This is no BS gaming podcast 2.5 gamers – Impulse Brain Training games: A hyper scaling app masquerading as a brain training. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget […]

two & a half gamers – Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang

This is no BS gaming podcast 2.5 gamers – Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much […]

two & a half gamers – Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts

This is no BS gaming podcast 2.5 gamers – Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s […]

two & a half gamers – Squad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money!

This is no BS gaming podcast 2.5 gamers – Squad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not […]

two & a half gamers – Idle Outpost Zombie Apocalypse Review: (down)scaling?

This is no BS gaming podcast 2.5 gamers – Idle Outpost Zombie Apocalypse Review: (down)scaling? Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion […]

Alien Invasion case study: How to scale a game with a small UA team

Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% […]

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