11 tips for killer User Acquisition ops (Q3 version)
Yo! Enjoy these few tips that will help you to improve your UA. If don't, at least you spent 10 minutes reading and not working..
User Acquisition basics
12 tips for killer User Acquisition operations
Facebook Twitter LinkedIn You know why you are here! Keep reading the tips to improve your UA. Simple, practical & efficient! That’s it, no bullshit! #1 Google Ad ROAS campaigns If your game is monetised by Ads, definitely reach out to your Google rep (or ping me and I will share the guidelines) about Adbased […]
Performance increase, hack! Use all 4 formats of creative in one Ad on Facebook App Ads campaigns
Start with the right size video or image Choosing the right Ad size before you launch your campaign in Facebook Ads Manager is the best you can do and it helps you to squeeze in the maximum from your creative champion from every placement on Facebook, Instagram, Audience Network, etc… It gives you full control […]
Google UAC Youtube shorts life saving hack!
Youtube shorts are here! Already ruining lives of UA managers. But worry not, I am here to save your a$$ ...
Choosing the right Bid Strategy for you
As you may be aware, Facebook provides four different bid strategies, or techniques to optimize bids. Lowest Cost, Bid Cap, Target Cap, and Cost Cap are the four options.
What is App Event Optimization
Before we get deeper into app event optimization, let’s explain what it is and why it’s important. Let's go!
What metrics should you care about when evaluating your UA success?
Ok we have started our first campaign. Game is launched. How will you measure if you are successful or not? That's right! Data and metrics! Let's have a look on some of those you should always look after.
Step-by-Step guide for launching your first facebook campaign
Ok you know what UA is. Now let's get the real work done. We will have a look at how you can start your first facebook UA campaign. The Facebook Ads algorithm is getting more powerful by the day. It's no surprise that Facebook campaigns for mobile games are on the rise. However, the big question is how to get the most out of Facebook Ads.
What are best practices for marketing hypercasual mobile games?
What tactics and approaches should I use to build audiences for hypercasual games, especially on Facebook? Let's have a look shall we?
What is User Acquisition and why should I care?
So, you have built your app, or a mobile game, congrats! What now? How are you going to tell if it is successful or not? The number of installs or interactions? Maybe. Or are you going to measure it by the number of patches and bug fixes you made? Please don't. Maybe number of users is a better way. Wait, you don't have any? Or just a few? Well in that case you are in the right place. Let's learn about how to get users and why it is the basic step for any app or mobile game, or any software.
Creative framework in the post IDFA World
Today I'm going to walk you through the creative framework in the post IDFA world that really works. Dont believe it? Continue reading!
Contact
User acquisition mobile games consulting
Gentlemen’s s.r.o., Cukrová 2376/6, 811 08 Bratislava, Slovakia
IČO: 47877138, DIČ: 2024137797, IČ DPH: SK2024137797
