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Playable Ads case study! How we increase D7 ROAS by 50% on Unity Ads.

Playable Ads case study! How we increase D7 ROAS by 50% on Unity Ads.

The Ultimate UA winner of 2021 was most certainly Unity ads. Unity Ads delivers quality performance at scale, especially ROAS and Ad ROAS campaigns. Unity is one of the few UA channels that allows you to run AdROAS campaigns. Thanks to Playable end cards we are able to consistently reach our ROAS targets, reduce the […]

Rovio User Acquisition case study

Rovio making $2.6M/year more from ads & more efficient User Acquisition? Podcast blog

This article was created based on our no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #23 – How to do a proper game performance audit? UA, Admon & GD

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #22 – How to predict game performance? What is Tilting Point’s secret?

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #21 – How to run efficient UA on TikTok? TikTok’s explosive growth

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

User Acquisition post idfa Tips

12 tips for Killer User Acquisition Operations

User Acquisition Operations refers to the strategic and systematic processes involved in attracting and acquiring new users for a product, service, or platform. This includes planning, executing, and optimizing marketing campaigns to reach target audiences effectively and convert them into active users or customers. User acquisition (UA) for ad-based campaigns is a multi-faceted process that […]

two & a half gamers session #20 – The Ants creative analysis. Which visual theme has the lowest…

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & a half gamers session #19 – The King info Leak, 5 Game design tips to level up your game

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

How could King make 30% more revenue? Full User Acquisition, Game Design & Ads analysis - Podcast blog

two & half gamers session #18 – How could King make 30% more revenue? Full UA, GD & Ads

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

two & half gamers session #17 – the creative framework, tips for inspiration, recession & games

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

Deconstruction of The Ants: Underground Kingdom creatives!

Deconstruction of The Ants: Underground Kingdom creatives!

Deconstruction of The Ants: Underground Kingdom Creatives reveals the secrets behind the success of this captivating base-building strategy game. Featuring an immersive underground ant kingdom, the game combines visually stunning 3D designs with innovative mechanics like ant breeding, alliance building, and event-driven engagement such as the Cave Exploration challenge. The video advertisements for the ant-themed […]

two & half gamers session #16 – 7 Ad monetisation secrets how to make more revenue

This is no BS gaming podcast two and a half gamers. A safe space for all of us & you as well. Bringing you the feel of a "4am conference" discussion about the gaming industry. Fun, latest news, but also education. Let's dive in!

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User acquisition aka "UA" mobile games and apps consulting

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