Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally 🦄🕺
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📖 UA Creative Bible 2025
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UA Unicorn IQ Challenge
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📢 Blog
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The Most Popular Articles
08 Apr 2023
Uncategorized
Matej Lancaric: The Story of a Solopreneur
23 Jan 2025
Mobile games User Acquisition tips for killer UA post idfa
11 tips for killer mobile User Acquisition (Q1 version)
09 Jan 2025
Podcasts
two & a half gamers - Dark and Darker Review: Unique blend of survival & extraction
25 Dec 2024
Opinions
User Acquisition & Creative learnings with comments - 2024
29 Nov 2024
Monetization
Subscription Models for Mobile Game Monetization + Examples
19 Feb 2024
Opinions
AI Agents - Arcads X Gumloop - Matej Lancaric
15 Jan 2023
Opinions
Hero Wars (Fake) Ads - False Advertising OGs
12 Feb 2025
Podcasts
two & a half gamers - A Beginners Guide to UA: The Fundamentals
02 Apr 2025
Podcasts
two & a half gamers - Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
12 Nov 2024
Opinions
Capybara GO Global Launch User Acquisition Case Study
28 Dec 2023
Opinions
User Acquisition & Creative learnings with comments - 2023
13 Jan 2025
Podcasts
two & a half gamers - Magic Sort Review: The Next big thing in gaming. Or is it?
01 Dec 2024
User Acquisition basics
Best Ad Networks for Mobile Game Players Acquisition 2024
29 Nov 2024
Mobile games User Acquisition tips for killer UA post idfa
11 Tips for Killer User Acquisition Operations Q4 - 2023
29 Nov 2024
User Acquisition basics
Mobile Games: User Acquisition, Retention, Monetization & Case Studies
29 Nov 2024
Monetization
Mobile Game Monetization: Strategies, Precautions & Tips 2024
02 Nov 2023
Opinions
Supercell's Mo.co - First Look! User Acquisition & Game Design Review
09 Feb 2024
Soft Launch
How to Soft Launch a Mobile Game in 2024?
15 Jan 2025
Podcasts
two & a half gamers - Creative Trends in Mobile Gaming - November 2024
22 May 2023
Mobile games User Acquisition tips for killer UA post idfa
11 tips for killer User Acquisition Operations (Q2 version)
28 Nov 2024
Podcasts
two & a half gamers - Dark War Survival Review: If Whiteout Survival & Last War had a baby. This is it! And it's a Zombie
26 Dec 2024
Podcasts
two & a half gamers - Blossom Sort Game Review: Exploring the Future of casual games
04 Jan 2025
Opinions
Why playable ads kick ass in UA: 101 guide
16 Feb 2026
Opinions
Playable Ads Trends in Mobile Games & Apps - December 2025
07 Oct 2025
Opinions
Playable Ads Trends in Mobile Games & Apps - August 2025
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